Atlas HXM, the pioneer of the direct Employer of Record model, has announced a global brand name refresh that changes its global brand name from 'Atlas' to 'Atlas HXM.' This change reflects the organization's long-standing commitment to Human Experience Management and aligns with its mission to elevate human experiences within the global workplace.
The company has championed the belief that global work succeeds when people feel supported, empowered, and connected for the past decade. The refreshed brand name strengthens this message by putting HXM at the forefront of the company's identity. Jim McCoy, CEO of Atlas HXM, stated that the brand has always been rooted in people, and refreshing the brand name to Atlas HXM elevates what has guided the company since day one: that human experience should be the driving force behind global employment.
HXM represents the next evolution of HR and Human Capital Management, shifting from transactional processes to creating meaningful, people-centered experiences across the employment lifecycle. Atlas HXM's platform and EOR service model are designed to deliver on this philosophy, enabling companies to expand, onboard, manage, and pay talent across more than 160 countries with an experience-first approach. The company's focus on HXM extends beyond technology to encompass local expertise, practitioner-led support, and workflows built around the needs of people.
This people-first ethos underpins the company's brand promise, 'For People, by People,' and defines its approach to the future of global work. Atlas HXM continues to lead the transformation of the Employer of Record industry with its 100% direct EOR model and growing global footprint. By owning and operating its in-country entities, Atlas HXM delivers greater consistency, control, and compliance for organizations expanding into new markets.
This leadership has been recognized by independent analysts, including NelsonHall, which recently named Atlas HXM a Leader in its 2025 NEAT vendor evaluation for Global Employer of Record Services. Everest Group also recognized Atlas HXM as a Leader in its 2025 Employer of Record Solutions PEAK Matrix Assessment. As global companies face rising expectations from employees and increasingly complex talent markets, Atlas HXM is pushing the industry beyond transactional EOR services toward a future where organizations compete based on the quality of human experience they deliver.
McCoy noted that the world is entering a new era of global work with human experience at the center, and this brand refresh sets the stage for making global employment more intuitive, personal, and connected for companies and talent worldwide. Atlas HXM enables organizations to hire, onboard, manage, and pay global talent in more than 160 countries through a single, scalable solution. Guided by its principle 'For People, by People,' Atlas HXM integrates Human Experience Management into every aspect of its platform and service delivery to ensure global employment is both compliant and genuinely human. More information is available at https://www.atlashxm.com.
