Greene Concepts Inc. announced that its American artesian spring water brand, Be Water, will be included in this year's exclusive "Everyone Wins" Nominee Gift Bags, an annual celebrity gift experience produced by Distinctive Assets. The inclusion introduces Be Water to actors, directors, and industry creators through a product defined by its natural origin rather than branding or luxury positioning.
Be Water is sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, where the water rises naturally under pressure and travels slowly through ancient crystalline bedrock before reaching the surface. This natural journey shapes the water's balance and character long before bottling occurs. The water absorbs naturally occurring minerals including calcium, magnesium, and silica during its movement through dense bedrock fractures. Once at the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away.
"Be Water is built around protecting the source, not engineering the product," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship." The brand's presence in the celebrity gift bags reflects a broader shift in consumer interest toward origin transparency, where how a product exists matters as much as how it tastes.
Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The brand uses premium BPA-free packaging with a durable 22-gram bottle and is priced for everyday hydration. It is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. The "Everyone Wins" Nominee Gift Bags are not affiliated with the OSCARS or the Academy of Motion Picture Arts & Sciences.
