The availability of Be Water™ on OneLavi.com represents a strategic expansion for Greene Concepts Inc. (OTCID: INKW) as the company balances market growth with environmental responsibility. This move comes at a time when consumers increasingly scrutinize the sourcing and sustainability practices of bottled water brands, making the company's approach to aquifer stewardship particularly relevant.
Be Water™ distinguishes itself through its geological origins in the Blue Ridge Mountains of North Carolina, where water is sourced from spring and artesian wells drawing from a naturally replenished aquifer. Unlike many bottled waters that undergo extensive processing, Be Water™ relies on natural filtration through crystalline bedrock formed over one billion years ago during the Grenville geologic era. This natural process physically traps particles while introducing minerals like calcium, magnesium, and silica through natural ion exchange.
The company's 60,000-square-foot bottling facility in Marion, North Carolina, enables complete transparency from aquifer to bottle, a significant factor in an industry where source authenticity is often questioned. Withdrawal levels are carefully managed to preserve natural pressure and long-term ecological balance, addressing growing concerns about water resource depletion. "Expanding availability is important, but protecting the source always comes first," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc.
This expansion to OneLavi.com complements existing retail availability through select Walmart locations, Walmart.com, and Camping World. The multi-channel distribution strategy reflects broader industry trends toward accessibility while maintaining premium positioning through BPA-free packaging and domestic production. The company's approach bridges the gap between luxury imported waters and commodity bottled water, offering what it describes as "accessible pricing designed for everyday hydration."
The importance of this development extends beyond mere distribution expansion. It represents a case study in how beverage companies can potentially balance commercial growth with environmental responsibility. As climate change and water scarcity concerns intensify globally, the bottled water industry faces increasing pressure to demonstrate sustainable practices. Be Water's emphasis on withdrawing only replenishable volumes and maintaining natural aquifer balance provides a model that other companies in the sector may need to consider adopting.
For consumers, this expansion means greater access to a product that claims superior natural filtration and mineral content without artificial additives. For the industry, it highlights growing consumer demand for transparency and sustainability in water sourcing. The company's commitment to domestic production at its Marion facility also supports local economies while reducing transportation-related environmental impacts compared to imported waters.
As Greene Concepts continues its retail and e-commerce expansion, the success of this distribution strategy may influence how other bottled water brands approach market growth while addressing environmental concerns. The company's focus on what it calls "responsible aquifer stewardship" could set new expectations for an industry that has faced criticism for environmental impact, potentially driving broader changes in how bottled water is sourced, produced, and marketed to increasingly conscious consumers.
