Be Water, the premium American artesian bottled spring water from Greene Concepts Inc., was featured in this year's "Everyone Wins" Nominee Gift Bags presented to select OSCAR® nominees during Hollywood's biggest week. The gift bags, independently produced by Distinctive Assets, were presented to nominees including Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Jessie Buckley, Kate Hudson, Rose Byrne, Jacob Elordi, Elle Fanning, Teyana Taylor, Delroy Lindo, and Josh Safdie. The "Everyone Wins" Nominee Gift Bags are not affiliated with the OSCARS® or the Academy of Motion Picture Arts & Sciences.
The inclusion represents a significant marketing milestone for Be Water, bringing attention to its natural sourcing and sustainability practices. Unlike many bottled waters that rely on municipal sources or extensive processing, Be Water emphasizes its geological origin from springs and aquifer formations beneath North Carolina's Blue Ridge Mountains. The water rises naturally through fractures in billion-year-old bedrock, undergoing natural filtration that creates its mineral profile.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is created underground through natural filtration and geological processes. Our responsibility is stewardship - withdrawing only what the aquifer naturally replaces so the source remains sustainable for generations." The company manages withdrawal rates carefully to maintain the natural pressure and long-term health of the aquifer system.
The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. Rainwater infiltrates forested recharge zones and moves slowly through soil, regolith, and narrow fractures in ancient metamorphic rock before entering the aquifer. This geological filtration produces naturally mineralized spring water with low dissolved solids, balanced pH, and naturally occurring minerals including calcium, magnesium, and silica.
Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral composition. Be Water is bottled at the company's 60,000-square-foot facility in Marion, North Carolina, using premium BPA-free packaging with a durable 22-gram bottle construction. The brand positions itself between luxury imported waters and commodity bottled tap water with accessible pricing designed for everyday hydration.
This exposure during Hollywood's awards season highlights growing consumer interest in transparent sourcing and sustainable practices within the beverage industry. As consumers become more conscious of product origins and environmental impact, brands emphasizing natural processes and responsible resource management gain competitive advantage. The gift bag placement also provides visibility that could influence broader market trends toward premium, domestically sourced bottled waters.
Be Water is available through select national retailers, including select Walmart locations, and online through Walmart.com and Amazon, with continued national expansion underway across additional retail and e-commerce channels. The company's bottling facility also provides private-label and co-packing services for select beverage partners.
