As Memorial Day weekend approaches, signaling the unofficial start of summer, Be Water™ is highlighting its premium American artesian spring water as a naturally sourced hydration option for consumers who prioritize transparency, simplicity, and domestic production. The brand, produced by Greene Concepts, Inc., sources its water from a responsibly managed artesian aquifer in the Blue Ridge Mountains and bottles it in Marion, North Carolina. The water is naturally filtered through billion-year-old bedrock, contributing to a smooth taste and a balanced mineral profile that includes naturally occurring calcium, magnesium, silica, and electrolytes.
“Memorial Day represents the beginning of summer for many families across the country,” said Lenny Greene, President and CEO of Greene Concepts, Inc. “As consumers spend more time traveling and outdoors, hydration becomes increasingly important. Be Water offers a premium American-made option that combines natural sourcing, thoughtful packaging, and accessible everyday hydration.”
The company is capitalizing on a growing consumer preference for American-made goods, as shoppers increasingly prioritize domestic manufacturing, supply chain transparency, and locally sourced products. Unlike imported luxury waters and commodity bottled tap water, Be Water emphasizes its naturally mineralized spring water, shaped by geology rather than heavy processing. The water is packaged in premium BPA-free bottles with a thicker, more durable 22-gram structure, designed to maintain product integrity throughout production, transport, and everyday use.
The Be Water source originates from a Blue Ridge fractured crystalline bedrock aquifer, where natural rainfall is filtered over time through ancient geological formations. This process preserves the water’s naturally balanced composition without extensive artificial enhancement, resulting in a crisp, smooth taste with naturally occurring minerals that consumers increasingly seek. The brand emphasizes responsible aquifer stewardship, withdrawing only replenishable volumes, and offers accessible pricing designed for everyday hydration.
As summer temperatures rise and outdoor activity increases, hydration remains crucial for supporting overall wellness, energy, and daily performance. Be Water is positioned as a premium everyday hydration option for consumers seeking naturally sourced American artesian spring water throughout the summer season and beyond. The product is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway. The company recently expanded availability through multiple packaging formats to support both individual and household hydration needs.
“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”
