BELLAMI, the world’s top hair extensions brand, has announced the launch of 'The Ponytail' in collaboration with renowned celebrity hairstylist Andrew Fitzsimons. This new product aims to revolutionize hair styling by offering high-fashion, statement ponytails that are accessible to everyone, not just celebrities.
Andrew Fitzsimons, who has styled Hollywood icons such as Jennifer Lopez, Kim and Khloe Kardashian, and Megan Fox, has been a long-time fan of BELLAMI's hair extensions. He expressed enthusiasm about the collaboration, noting, “I’ve been using BELLAMI hair extensions on my clients for years, and I’ve always been impressed by their superior quality. It is unmatched. That’s why collaborating with BELLAMI to develop ‘The Ponytail’ was a natural choice; it can elevate any style within minutes, and it’s not just for celebrities - it’s accessible to everyone.”
The ready-to-wear ponytail collection is crafted from 100% Remy human hair, ensuring both durability and versatility. The high-quality hair is compatible with various styling products and hot tools, enabling users to achieve a range of looks from sleek and polished to voluminous and teased. Each ponytail is designed to blend seamlessly with natural hair, adding both length and density. An inside comb ensures maximum comfort and secure attachment, making 'The Ponytail' a practical choice for any occasion.
Laure Murciano, BELLAMI’s VP of Marketing, emphasized the widespread popularity of ponytails, stating, “From social media to the streets, red carpet looks to the latest fashion trends, ponytails are everywhere, and extensions can make this look effortless and sophisticated. Like BELLAMI, Andrew is committed to providing consumers with superior tools to help them achieve professional looks, like those he creates for his celebrity clientele. With our expertise and craftsmanship and Andrew’s creativity and styling aptitude, we have brought the ponytail trend to the forefront with these fun and easy-to-use ponytail extensions that are both accessible and high-impact.”
The collection features 23 highly dimensional shades, ensuring seamless color matching for all hair types. Available in 20-inch and 24-inch lengths, the ponytails cater to various styling preferences, from everyday looks to red carpet glam. The 24-inch version includes additional features for enhanced protection and wearability. 'The Ponytail' is now available on BELLAMI’s website in 20” / 100g ($195) and 24” / 120g ($295) options.
This collaboration between BELLAMI and Andrew Fitzsimons not only highlights the innovation in hair styling products but also makes high-fashion hair accessories more accessible to the general public. By combining BELLAMI’s expertise in luxury hair extensions with Fitzsimons’ creative styling, the new ponytail collection offers a versatile and sophisticated option for anyone looking to elevate their hair game.
