Bike24 Holding AG achieved a significant improvement in revenue and adjusted EBITDA in the 2025 financial year according to preliminary and unaudited financial information. The company reported total revenue of EUR 289.1 million and adjusted EBITDA of EUR 14.5 million for the fiscal year, exceeding previous forecasts.
The strong performance was primarily driven by unexpectedly high revenue during the Black Friday campaign, very strong bicycle sales, and an overall positive development in the main markets of the DACH region and in localized markets. Andres Martin-Birner, CEO of BIKE24, stated that the very strong demand around Black Friday and the continued positive development in the bicycle business confirm the attractiveness of the company's offering and the effectiveness of its market strategy.
This financial performance matters because it demonstrates the resilience and growth potential of the European e-commerce bicycle sector despite broader economic uncertainties. The company's ability to exceed forecasts indicates strong consumer demand for cycling products and effective execution of business strategies. As one of Europe's leading e-commerce platforms for bicycles, bicycle parts and bicycle accessories, BIKE24's performance serves as a barometer for the health of the cycling industry across the continent.
The implications of this announcement extend to investors, industry stakeholders, and consumers. For investors, the strong financial results may signal continued growth potential in the specialized e-commerce sector. The company's performance in localized markets suggests successful expansion strategies beyond its traditional strongholds. Industry competitors will likely analyze BIKE24's success with Black Friday campaigns and market localization approaches to inform their own strategies.
BIKE24 will announce further details on developments during the reporting period when it publishes its final financial statements for 2025 on March 26, 2026. The company has been listed on the Prime Standard of the Frankfurt Stock Exchange since June 2021 and maintains its headquarters in Dresden. Additional information about the company's financial reporting and investor relations can be found through official channels including their investor relations contact at ir@bike24.net.
The original release containing this information is available on www.newmediawire.com. It's important to note that the financial information presented is preliminary and unaudited, and the document contains forward-looking statements that involve risks and uncertainties. These statements can be recognized by formulations such as "expect," "want," "anticipate," "intend," "plan," "believe," "aim," "estimate," "will" and "predict" or similar terms.
BIKE24 presents alternative performance measures such as adjusted EBITDA, which are not part of accounting standards but supplement disclosures prepared in accordance with IFRS. The company cautions that actual results may differ materially from forward-looking statements due to various risks, uncertainties and factors described in their publications. The strong 2025 performance positions BIKE24 as a significant player in Europe's cycling e-commerce landscape, with implications for market competition, consumer choice, and investment opportunities in the sustainable mobility sector.
