Bryan Therapeutics has issued a public warning about counterfeit versions of its N1o1 and NO2U nitric oxide products, emphasizing that unauthorized sellers may be distributing stolen or fake goods that present significant health risks. According to the company, products appearing to originate from Bryan Therapeutics but sold by unauthorized sellers are not authentic and may be dangerous. The company cannot guarantee the efficacy or safety of these counterfeit products since their composition is unknown.
Dr. Nathan S. Bryan, CEO of Bryan Therapeutics Inc., stated that the company produces nitric oxide-based consumer products based on over 25 years of research, discoveries, and innovation. He explained that their products are market leaders because they actually produce nitric oxide when consumed or administered, unlike other products marketed as nitric oxide. Dr. Bryan expressed serious concern about recently identified counterfeit products using their trademarked brands, noting they represent a severe safety concern. He emphasized that safety and product integrity are top priorities for the company.
Susan Shaffer, President of Bryan Therapeutics Inc., provided specific guidance for consumers shopping online. She advised purchasing only from www.N1o1.com, www.NO2U.com, or the company's official Amazon store. On Amazon, products must show "Sold By: Pneuma Nitric Oxide LLC, NO2U, or Bryan Nitriceuticals" to ensure authenticity. Shaffer clarified that Bryan Therapeutics does not sell on eBay or other third-party sites beyond Amazon and their N1o1 storefront.
The company has retained legal counsel to address the counterfeit issue. Wesley E. Johnson of Cross-Border Counselor LLP at www.cbcounselor.com will assist Bryan Therapeutics with proactive measures to protect its clients, including initiating legal action against counterfeiters and other illicit sellers. This legal action underscores the seriousness with which the company views the protection of its consumers and intellectual property.
This warning matters because counterfeit health products can contain unknown, potentially harmful ingredients that may cause adverse health effects. Consumers relying on these products for health benefits could be putting themselves at risk without realizing they are using fake merchandise. The situation highlights broader concerns about product safety in online marketplaces and the challenges companies face in protecting their brands and customers from counterfeit operations.
The implications extend beyond individual health risks to include potential damage to consumer trust in legitimate health supplement companies and online marketplaces. When counterfeit products enter the market, they can undermine confidence in authentic products and create confusion about where to make safe purchases. This announcement serves as a reminder for consumers to verify the authenticity of health products purchased online and to buy directly from authorized sources whenever possible.
