Buddy, an ecommerce and brand platform for the cannabis industry, has announced the expanded availability of its native Flowhub ecommerce integration. This move allows dispensaries using Flowhub point-of-sale (POS) systems to launch a fully owned online store within approximately 24 hours, replacing the common practice of embedded or hosted menus that render inside iframes.
The significance of this integration lies in addressing a critical flaw in the current online selling approach for many cannabis retailers. Iframe-based menus are invisible to search engines, meaning the dispensary's entire product catalog does not appear in search results, hindering organic discovery and customer growth. Additionally, customer data from these embedded menus resides on third-party domains, raising concerns about data ownership and control.
Buddy's integration directly connects to Flowhub's API, converting live inventory into server-rendered product, category, and brand pages hosted on the dispensary's own website. This ensures that every product is indexed by search engines, improving the retailer's online visibility. The integration syncs products, pricing, stock levels, and discounts from Flowhub in real time, and orders placed on the Buddy-built storefront flow directly back into Flowhub for fulfillment and compliance. This allows retailers to maintain their existing POS workflows while upgrading only the ecommerce layer.
"Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read," said a Buddy spokesperson. "With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank."
The Buddy platform includes SEO features as a foundation, such as server-side rendering, automatically generated product schema with live pricing and availability, per-location metadata and LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. Dispensaries can also extend their Flowhub catalog to white-label iOS and Android mobile apps with push notifications and in-app checkout.
This development is particularly important for the cannabis retail industry, where online competition is intensifying and digital visibility is crucial for customer acquisition. By enabling search-engine-friendly storefronts, Buddy gives dispensaries a competitive edge, allowing them to attract organic traffic and build a stronger online presence. Furthermore, the integration supports the broader trend of cannabis businesses seeking greater control over their digital assets and customer data.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. Alongside Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ, and delivers new features to every site on a weekly basis. Dispensaries running Flowhub can view a working version of their own store before making a commitment, with most launches completed in approximately 24 hours from connecting the POS.
For more information about the Flowhub ecommerce integration or to book a demo, visit hellobuddy.app.
