As homebuilders increasingly turn to creative incentives to attract buyers in a competitive market, a new category is emerging: ongoing home services. Bulqit, a technology platform based in Chicago, has introduced a model that enables builders to offer new homeowners immediate access to professionally managed recurring services such as lawn care, pool maintenance, pest control, window cleaning, and pressure washing. This approach shifts the focus from one-time physical upgrades to continuous value after closing, according to a recent announcement.
The trend toward lifestyle-focused incentives was highlighted in a recent Builder Magazine article by Heather Wright, which noted that builders are increasingly offering free pools, golf carts, outdoor living upgrades, and travel reimbursements to differentiate themselves. Bulqit believes the next evolution will be recurring homeownership value rather than another physical upgrade.
"Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed service providers to optimize routes and reduce travel time, resulting in competitive pricing. This model minimizes financial impact for builders while creating ongoing value, as explained in a recent article by Howard Tullman titled "The Business Benefits of Building Community" published by Inc.
Industry observers note that today's buyers increasingly value convenience and lifestyle. The Builder Magazine article showcased incentives ranging from complimentary backyard pools and golf carts to rooftop decks and outdoor living packages, demonstrating a shift toward experience-driven offerings rather than price reductions alone. Bulqit's recurring services fit naturally into this broader shift, allowing new homeowners to begin enjoying coordinated neighborhood services immediately after closing through a single platform.
The concept also aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency while simplifying property maintenance. Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs over the coming years.
Bulqit is a technology platform that connects homeowners with established home service companies through neighborhood-based marketplaces. By organizing recurring services at the neighborhood level, the platform helps homeowners access competitive pricing while enabling service providers to operate more efficiently through optimized routes and recurring customers. The model is designed to simplify homeownership and create new customer acquisition opportunities for professional service companies and strategic partners.
