Claravine, The Data Standards Company, has announced the release of its latest connector for Google Display & Video 360 (DV360), a key tool in the Google Marketing Platform. This new integration is designed to audit, enrich, and correct DV360 metadata, automating many steps that were previously manual and prone to errors. This advancement is expected to significantly enhance marketing data compliance and decision-making for enterprise marketers.
DV360 is well-established for allowing marketers to manage various types of campaigns—reservation, programmatic, and programmatic guaranteed—across multiple channels such as display, video, TV, and audio. As part of the Google Marketing Platform, it integrates seamlessly with other Google tools and offers exclusive access to YouTube inventory. Claravine’s new connector complements their existing suite of Google integrations, which includes Google Campaign Manager 360, Google Ads, and Google Cloud Storage.
With the new DV360 connector, brands and agencies can now instantly validate and enrich their marketing metadata across numerous data types, including advertisers, campaigns, and creatives. This capability is expected to maximize optimization opportunities while minimizing costly mistakes.
The connector boasts several key features:
Connected Accounts: Securely save one or more API access credentials for easy use.
Integration Filters: Apply filters to target only relevant data for synchronization.
Inbound Field Mapping: Specify which data to synchronize and designate storage templates.
Outbound Field Mapping: Enable bulk corrections to naming conventions.
Automated Sync Schedule: Automate data refreshes three times daily, reducing manual intervention.
Chris Comstock, Chief Product Officer at Claravine, emphasized the importance of this integration, noting that most brands and agencies rely on manual, time-consuming methods to avoid costly errors. The new connector offers a way to enhance compliance across DV360 data, save time, and reduce errors. This, in turn, enables more confident attribution and optimization efforts, as well as improved cross-channel comparisons, empowering marketers to make strategic decisions with greater confidence.
The DV360 connector is the latest addition to Claravine’s growing portfolio of connectors aimed at improving metadata integrity across various platforms. Recent releases include integrations with Snapchat Ads Manager and TikTok Ads Manager, expanding Claravine’s bi-directional capabilities. These new tools complement existing integrations with Meta Ads Manager, Google Campaign Manager 360, and Adobe Experience Manager.
Claravine continues to establish itself as a leader in standardizing taxonomies, naming conventions, and metadata across digital experiences. By empowering brands and agencies to standardize their data at the source, Claravine helps deliver fast, accurate, and rich business insights necessary for effective modern marketing. This proactive approach to data management supports faster decision-making, greater agility, and increased return on investment (ROI), making it a valuable addition to any marketing strategy.
