Claravine, The Data Standards Company, announced the launch of a connected application powered by Snowflake, linking The Data Standards Cloud to the Snowflake AI Data Cloud. This development allows organizations and marketers to manage and mobilize their data more efficiently, enhancing intelligence and demonstrating the business value of marketing campaigns.
Leveraging the Snowflake AI Data Cloud, Claravine's connected application significantly reduces manual data preparation tasks, breaks down data silos, and accelerates both data availability and quality. Claravine provides a marketing data foundation by standardizing metadata within Snowflake, streamlining efforts across marketing organizations. This has the potential to impact AI initiatives such as propensity scoring, personalization, prescriptive email content, and customer support co-pilots. The solution also enables Snowflake customers to access dimension table management and integrates creative metadata from a Digital Asset Management (DAM) system into media campaigns, creating a comprehensive data ecosystem.
"Today marks an important step in our partnership with Claravine," said Jim Warner, Global Field CTO for Advertising & Marketing at Snowflake. "The new connected application enables joint customers to pass standardized marketing metadata directly into Snowflake to power campaign intelligence. With Claravine and Snowflake, marketers can make more confident, data-driven decisions that drive their business forward."
In the dynamic and highly competitive marketing environment, marketers need a comprehensive understanding of their performance metrics. However, they often face multiple channels and data silos, diminishing marketing budgets, and the acceleration of campaign and creative output. These factors create a complex and financially demanding challenge. Claravine and Snowflake aim to assist their joint customers by delivering a solid infrastructure for marketing data.
“Launching The Data Standards Cloud and Snowflake AI Data Cloud integration is a game-changer for our joint clients and their marketing teams,” said Chris Comstock, Chief Growth Officer at Claravine. “This connected application streamlines marketing data management—reducing errors in data preparation and providing a reliable source of marketing metadata. As more customers centralize their core data infrastructure on Snowflake, we believe metadata is an essential component to a successful data strategy.”
