West Coast travel agency Club Cruise has established a specialized department dedicated to Viking River and Ocean cruise travelers, marking a strategic expansion in luxury travel services. The new division, led by rising travel advisor Heather Faith Huber, aims to provide high-touch, personalized cruise booking experiences for discerning travelers.
The launch comes amid significant growth in Viking cruise bookings, with Club Cruise reporting a 44% increase in River Cruises and a 61% increase in Ocean Cruises over the past 18 months. Huber, recently named a Top Travel Magazine 30 Under 30 Luxury Travel Advisor's Rising Star, brings extensive expertise in Viking cruise offerings and a proven track record of client relationship management.
This strategic initiative addresses a growing demand for specialized, comprehensive cruise planning services. By offering expert agents who are Viking-certified, the department provides travelers with customized planning assistance, including visa preparation, insurance, flight arrangements, and pre- and post-cruise experiences. The service is particularly attractive to high-end travelers investing between $15,000 and $35,000 per journey.
The new department's approach represents a significant shift from traditional booking models. By emphasizing personal relationships and deep product knowledge, Club Cruise aims to transform occasional cruise passengers into lifelong travelers. With more than 90% of 2025 Viking cruise inventory already sold out, the department's expertise in securing remaining spaces and exclusive offers provides additional value to potential customers.
The expansion reflects broader trends in luxury travel, where personalized service and expert guidance are increasingly valued. By creating a dedicated Viking cruise department, Club Cruise positions itself as a specialized provider in a competitive travel market, offering a tailored approach that goes beyond standard booking services.
