Collier RV Rockford, a family-owned dealership serving the region since 1961, has announced an expansion of its recreational vehicle inventory. The update adds new and pre-owned travel trailers, motorhomes, fifth wheels, and other RV types, giving customers in Illinois and the broader Midwest more choices for outdoor travel.
The expanded lineup includes models from manufacturers such as Forest River, Coachmen RV, Keystone RV, Thor Motor Coach, Winnebago, Heartland, Travel Lite, and Sunset Park RV. Available vehicles span Class A, B, and C motorhomes, lightweight travel trailers, fifth wheels, toy haulers, destination trailers, and pop-up campers. This variety aims to serve a range of travelers, from first-time buyers seeking compact towables to seasoned campers looking for larger living spaces.
Among the key updates are family-focused layouts with bunkhouse designs and practical storage, as well as lightweight trailers designed for easier towing. The dealership’s inventory supports different travel styles, including weekend getaways, seasonal trips, and extended journeys. For those searching for motorhome dealers in Illinois, the expanded stock provides additional comparisons across brands and price points.
The announcement comes as RV ownership continues to attract families and individuals seeking flexible travel options. By broadening its selection, Collier RV aims to meet the growing demand for recreational vehicles in the region, particularly for customers exploring RV sales in Chicago and Rockford.
Beyond sales, the dealership emphasizes support through the ownership lifecycle. It offers financing assistance through partnerships with banks and credit unions, trade-in services, and a Fly & Buy RV Program for out-of-state buyers arriving via Chicago or Milwaukee airports. Service departments in Rockford and Wadsworth, Illinois, handle maintenance, repairs, warranty work, and upgrades, while parts availability covers customization and replacement needs.
Edward Collier, President of Collier RV Rockford, highlighted the company’s commitment to customer satisfaction: “Our goal has always been to provide customers with quality RV options, knowledgeable support, and service that continues after the purchase.”
The dealership’s long history in the industry is a notable factor for buyers. Founded in 1961, Collier RV has grown from a local business into a destination for RV shoppers across Northern Illinois and nearby states. Its Rockford facility includes a 52,000-square-foot indoor showroom, allowing customers to view a wide range of models in one location.
For those considering RV sales in Rockford, Illinois, the expanded inventory represents a broader opportunity to find a vehicle that matches their travel plans and budget. The addition of multiple brands and categories also supports informed decision-making, as customers can compare different styles and features side by side.
As the RV market evolves, dealerships like Collier RV play a role in connecting consumers with products that fit modern camping preferences. The company’s focus on inventory diversity and after-sales support underscores its aim to remain a trusted resource for RV enthusiasts in the Midwest.

