CoinZoom, a U.S.-based fintech platform, announced that cryptocurrency accounted for 60% of all CoinZoom Visa Debit Card transactions during the third quarter of 2025, representing the highest share in the company's history. The stablecoin Tether (USDT) emerged as the most frequently used cryptocurrency during this period, highlighting the growing appeal of stablecoins in daily financial transactions.
This milestone reflects a broader global trend toward stablecoin and crypto adoption across fintech and retail ecosystems. The development follows the passage of the Genius Act, which has prompted every major U.S. consumer-facing wallet with wide adoption to either integrate cryptocurrency or announce plans to launch stablecoin functionality. The regulatory framework appears to be accelerating mainstream acceptance of digital currencies.
"Reaching a point where the majority of our debit card transactions are in crypto is not just a milestone - it is a leading indicator of where the market is headed," said Todd Crosland, founder and CEO of CoinZoom. "The Genius Act has certainly been a catalyst. As more consumers and businesses adopt stablecoins, we are forecasting higher transaction volumes, deeper customer engagement as their rewards grow, and stronger revenue streams."
Consumer behavior data reveals that customers earned an average of $78.59 in crypto rewards on their Visa spending during July 2025, marking the highest rewards month since CoinZoom launched its international program with Visa in November 2024. The rewards program appears to be driving increased adoption and usage of cryptocurrency for everyday purchases.
Crosland provided additional context about the global nature of this trend: "Our Visa debit cards are regularly used for crypto transactions in 45 to 50 countries per month. People choose crypto to pay for morning coffee at Starbucks, pizzas and burgers, or more considered purchases like airline tickets and travel. They even use crypto for high-ticket, one-off purchases like jewelry and furniture."
The shift toward cryptocurrency payments extends beyond individual consumers to major corporations. Leading retailers such as Amazon and Walmart are exploring proprietary stablecoins to reduce cash-handling costs and deepen customer loyalty programs. Simultaneously, several of the largest U.S. banks have jointly announced plans for a U.S. dollar-backed stablecoin initiative, indicating institutional recognition of stablecoins' potential.
This development matters because it signals a fundamental transformation in how consumers and businesses approach financial transactions. The growing preference for stablecoins suggests that digital currencies are becoming viable alternatives to traditional fiat currencies for everyday spending. The trend could potentially reduce transaction costs, increase financial inclusion, and create new opportunities for loyalty programs and consumer rewards.
The implications extend beyond individual convenience to broader economic impacts. As more transactions move to blockchain-based systems, there could be significant effects on traditional banking, payment processing, and international money transfers. The ability to make instant, low-cost cross-border payments using platforms like CoinZoom's ZoomMe system could disrupt traditional remittance markets and reduce fees for consumers sending money internationally.
For the financial industry, the rapid adoption of crypto payments represents both a challenge and opportunity. Traditional financial institutions must adapt to compete with fintech platforms offering crypto integration, while retailers face decisions about whether to develop their own stablecoins or partner with existing providers. The regulatory environment, particularly the Genius Act, continues to shape how these developments unfold across markets.
The record-high crypto transaction volume at CoinZoom suggests that consumer comfort with digital currencies is reaching a tipping point. When customers can choose any payment method, they increasingly select stablecoins and cryptocurrency - now representing nearly two-thirds of all monthly transactions on the platform. This behavioral shift could accelerate the transition toward a more digital, decentralized financial ecosystem in the coming years.
