The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched the "Milk's Got Game: GA vs. TN" sweepstakes, offering football fans an opportunity to win tickets to the University of Georgia versus University of Tennessee football game and autographed footballs from star players. The initiative aims to highlight dairy milk's role in supporting athletic performance through its nutritional properties.
Two grand prize winners will each receive two tickets to the September 13 game at Neyland Stadium in Knoxville, Tennessee, with each prize valued at $744. Two additional winners will receive autographed footballs—one signed by University of Georgia player Gunner Stockton valued at $169, and another signed by University of Tennessee player Jake Merklinger valued at $75. The sweepstakes runs through September 7, 2025, with winners notified by email on September 9.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, explained the campaign's purpose: "Football demands strength, stamina, and recovery, and dairy milk fuels these athletes at every step. From morning workouts to late-night practices, milk provides the high-quality protein, natural electrolytes, and essential nutrients that help players perform at their best."
Participants can enter the sweepstakes by following @thedairyalliance on Instagram, liking and commenting on the designated sweepstakes post, and submitting an entry form via direct message. Alternative entry is available by mailing a postcard to The Dairy Alliance at 5340 W Fayetteville Road, Atlanta, GA 30349. Entrants must be at least 18 years old and located in the United States or its territories.
For complete sweepstakes rules and entry details, visit https://thedairyalliance.com/official-sweepstakes-rules. Additional information about The Dairy Alliance is available at https://thedairyalliance.com.
This promotion represents a strategic effort to connect dairy nutrition with sports performance, targeting football fans across eight Southeastern states where The Dairy Alliance operates: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. The campaign underscores the ongoing relevance of dairy products in athletic nutrition amid growing consumer interest in sports performance and recovery foods.
