Datavault AI has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. This partnership aims to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments.
The collaboration supports brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework. This represents a significant development in the evolution of retail media, particularly for luxury sectors where experiential marketing has become increasingly important.
Datavault AI's technology suite, which includes the Information Data Exchange that enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects, provides the infrastructure for this immersive retail experience. The company's cloud-based platform serves multiple industries, including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy.
The deployment at Riflessi represents a practical application of Datavault AI's comprehensive solutions that leverage Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. The company's Acoustic Science Division features WiSA, ADIO and Sumerian patented technologies and industry-first foundational spatial and multichannel wireless HD sound transmission technologies with intellectual property covering audio timing, synchronization and multi-channel interference cancellation.
This collaboration matters because it represents a convergence of physical retail, immersive technology, and data monetization at a time when traditional retail faces significant challenges. By creating sponsored immersive experiences within luxury retail environments, brands can engage consumers in novel ways while generating measurable data about consumer interactions. The technology enables brands to tell richer stories about their products and create pre-sale excitement through holographic displays and spatial audio that cannot be replicated in online shopping environments.
The implications extend beyond the immediate retail experience to broader applications across multiple industries. Datavault AI's platform offers AI and Machine Learning automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring, making the technology adaptable to various use cases. The deployment at Riflessi serves as a proof of concept for how immersive technologies can be integrated into physical spaces to create new value propositions.
For consumers, this development means more engaging and interactive shopping experiences that blend digital and physical elements. For the retail industry, particularly in the luxury sector, it offers a potential pathway to differentiate physical stores from online competitors through unique, technology-enhanced experiences. For brands, it provides new avenues for storytelling and consumer engagement that can be measured and monetized through Datavault AI's data framework.
The forward-looking nature of this announcement is subject to various factors beyond management's control, including risks discussed in the company's SEC filings available at http://IBN.fm/Disclaimer. However, the collaboration represents a tangible step toward the integration of advanced digital technologies into physical retail environments, with potential implications for how consumers interact with brands and how retailers generate value from in-store experiences.
