DeepTarget Introduces Drip Campaigns to Digital Banking, Enhancing Personalized Engagement

DeepTarget Inc., a pioneer in AI-powered digital marketing for financial institutions, has unveiled its Summer 2025 Release, featuring the innovative Drip Campaigns for digital banking ads. This development marks a significant shift in how financial institutions can engage with their customers, offering a more personalized and timely approach to digital marketing within the banking environment.

Drip Campaigns, a concept familiar in email marketing, have been adapted by DeepTarget to function within online and mobile banking platforms. This adaptation allows for the automatic delivery of messages based on accountholder behavior, such as clicks, views, or the passage of time, eliminating the need for email lists and the challenges associated with email deliverability and open rates. Jenna Stone, Director of Business Intelligence at IncredibleBank, highlights the potential of these campaigns to maintain customer engagement and support sales continuously, even outside of business hours.

The introduction of Drip Campaigns by DeepTarget represents a leap forward in digital banking advertising. Unlike traditional one-time ads, these campaigns enable financial institutions to create a sequenced ad journey that responds to user actions and timing, offering a more dynamic and engaging experience. Preetha Pulusani, CEO of DeepTarget, emphasizes the game-changing nature of this feature, noting its potential to revolutionize digital banking banners by making them more interactive and responsive to user behavior.

For community financial institutions, where marketing budgets are often limited, Drip Campaigns offer a cost-effective solution to maximize engagement and conversion rates. The ability to automate and adjust messaging over time without additional operational effort is a significant advantage. The Summer 2025 Release also includes usability enhancements and performance optimizations across DeepTarget's Digital Experience Platform, further empowering financial institutions to refine their digital marketing strategies.

With digital banking ads now capable of delivering click-through rates that are eight times higher than industry benchmarks, the addition of Drip Campaigns provides community banks and credit unions with a powerful tool to enhance customer engagement and drive conversions. This innovation underscores DeepTarget's commitment to transforming digital engagement strategies in the financial sector, offering a glimpse into the future of banking marketing. For more information, visit https://www.deeptarget.com.