DPL Financial Partners, the leading platform for commission-free annuities, has announced that it has surpassed $3 billion in sales. Remarkably, the latest $1 billion was achieved in less than half the time it took to go from $1 billion to $2 billion in transaction volume. This milestone underscores the acceleration in advisor adoption of commission-free annuity products and DPL's platform, as well as growing consumer awareness and interest in no-load, low-cost annuities.
"DPL is driving the industry's shift toward fee-based annuities," stated DPL CEO David Lau. "For the first time, RIAs are able to serve their clients holistically. And we help commission-based advisors transition their annuity business to fees, just as they already shifted their asset management business from transactional to fee-based revenue. We expect our momentum to further accelerate as consumers increasingly become aware of the availability of commission-free products and seek them out."
DPL serves an advisor base of more than 6,500 RIA firms who have access to the platform to discover, fulfill, manage, and report on a range of annuity and insurance products. This can be done either directly or through integrations with Black Diamond, Orion, and other wealth management platforms. In addition to driving innovation in product pricing and design, DPL continues to advance technological innovations. In collaboration with carrier partners, the firm is developing straight-through processing capabilities aimed at delivering a seamless buying experience for both advisors and consumers. This is expected to further enhance product value, transparency, and adoption.
DPL Financial Partners stands as the leading commission-free annuity marketplace, offering best-in-class solutions from the nation's top carriers to registered investment advisors (RIAs), their clients, and consumers. The firm's products, proprietary tools, and embedded technology enable RIAs to incorporate insurance and annuities into their practices to more holistically serve their clients. Clients benefit from products that offer competitive pricing and transparent, fiduciary implementation to meet a range of needs in the financial plan.
This announcement is significant as it highlights a major shift in the financial advisory industry toward commission-free products, which are often more cost-effective and transparent for consumers. The growing adoption of these products indicates a trend towards more holistic and fiduciary-based financial planning. For consumers, the availability of no-load, low-cost annuities means better access to financial products that can enhance their long-term financial security.
