Edun, a Colorado-based developer of premium live rosin cannabis products, has appointed John "Trey" Brock as its new vice president of sales, signaling a strategic expansion of the company's sales operations. Brock brings over a decade of experience from Colorado's cannabis industry, having previously worked in sales and customer success roles at Native Roots Cannabis Co., DabLogic, and Verde Natural.
The appointment comes as Edun seeks to capitalize on growing consumer demand for premium, sustainably produced cannabis products. Brock will oversee all sales operations and strategy, focusing on revenue growth, partnership development, and management of the expanding sales team. He will report directly to CEO Jimmy Brinkerhoff and oversee newly appointed Sales Executive Graham Proctor.
Brinkerhoff emphasized the significance of these appointments, stating, "Trey is a proven sales professional, and Graham has unmatched determination. Trey knows, understands, and has managed the sales process intimately. Both are true cannabis enthusiasts with longstanding appreciation of the plant, making them ideal for Edun's team."
Edun's commitment to regenerative farming practices represents a significant shift in an industry increasingly focused on mass production. The company's mission, launched in 2021, focuses on growing what it claims is "the cleanest cannabis on the planet" through natural farming methods that avoid the yield-maximizing approaches common in commercial cannabis cultivation. This approach preserves the unique qualities of cannabis strains that are often lost in conventional production methods.
The company's product line includes solventless live rosin products such as cold cure badder, sauce, vape carts, live rosin infused pre-rolls, and gummies made with either live rosin or RSO. These products are available through their website at https://Edun.co.
Brock expressed enthusiasm for joining a company that aligns with his personal values, stating, "It is a real dream come true to find a company with the same passion and respect for the plant that I have had since well before I joined the industry. The impact of our cultivation methods and processes cannot be understated."
This leadership expansion reflects the growing sophistication of the cannabis industry, where companies are increasingly focusing on sustainable practices and premium product differentiation. Edun's approach combines beyond-organic cultivation processes with cutting-edge technology, positioning the company to compete in the evolving cannabis market where consumers are becoming more discerning about product quality and production methods.
