NEW YORK, NY – EMAM, PlayBox Neo, and SNEWS have officially launched Nuvex, a connected broadcast workflow platform that combines media management, newsroom production, and automated playout in a single streamlined environment. The platform will be showcased at the SET show at the Anhanbi Convention Center in Sao Paulo from August 18-20 at SNEWS stand #85, and at the IBC2026 exhibition September 11-14 at the RAI Convention Center in Amsterdam (SNEWS stand 7.D17, EMAM stand 6.A20, and PlayBox Neo stand 7.C29).
Nuvex is designed for broadcasters, news organizations, and media teams that need to move faster from story planning and content ingest to editing, graphics, scheduling, playout, and archive. By integrating EMAM's media asset management expertise, PlayBox Neo's channel branding and playout technology, and SNEWS's newsroom production capabilities, Nuvex provides a seamless connected path from the newsroom to air. This integration addresses the growing demand for unified systems that reduce complexity and improve operational efficiency in an increasingly multi-platform media landscape.
“Nuvex represents the next step in making broadcast workflows simpler, faster and more collaborative,” said David Miller, President of EMAM. “Media organizations need tools that support cloud, on-premises and hybrid operations while making it easy for reporters, editors, producers and operations teams to work from the same trusted content library.” This focus on collaboration and flexibility is critical as media companies adapt to remote work and distributed production models.
PlayBox Neo contributes proven broadcast playout, channel branding, and live production technology to the Nuvex ecosystem, helping broadcasters manage scheduled and live programming with reliability and operational control. “The integration of newsroom workflows with playout and media management gives broadcasters a practical way to reduce complexity while improving speed to air,” said Pavlin Rahnev, Founder and CEO of PlayBox Neo. “Nuvex is designed to support that mission with efficient, scalable tools for today's broadcast teams.” The ability to handle live and scheduled operations within a single platform enhances resilience and agility, which are essential for 24/7 news channels and event-driven programming.
SNEWS brings its newsroom production and rundown management experience to Nuvex, supporting editorial teams as they monitor, organize, verify, and prepare stories for production and playout. “Newsrooms need agile systems that keep technology in the background and productivity at the center,” said Rodrigo Brasiel, CEO of SNEWS. “With Nuvex, editorial, production and technical teams can work in a more unified environment from planning through delivery.” This holistic approach helps ensure that journalists can focus on content rather than technical hurdles, thereby improving news quality and timeliness.
Key capabilities of Nuvex include unified access to media assets for newsroom, editing, programming, and operations teams; integrated ingest, archive, and media processing workflows for cloud, on-premises, and hybrid environments; connected newsroom planning, rundown preparation, and production workflows; broadcast playout and channel branding support for scheduled and live operations; and scalable collaboration across distributed teams and facilities. These features are designed to address common pain points in broadcast operations, such as siloed systems, inefficient content sharing, and complex playout management.
The platform launches August 10 at nuvex.tv. Broadcasters, production teams, and media organizations can visit the website to learn more, request information, and explore how the platform can support their news, production, and playout operations. Nuvex.tv highlights the basic Runway bundle, the more advanced Ascent bundle, and the customized Altitude package available directly or through partners.
The introduction of Nuvex is particularly timely as the broadcast industry faces increasing pressure to deliver content across multiple platforms while managing costs and resources. By offering a connected workflow that spans from ingest to air, Nuvex has the potential to reduce operational friction, accelerate time-to-air, and foster better collaboration among teams. For media organizations, this could translate into more efficient use of staff, lower infrastructure complexity, and the ability to respond quickly to breaking news and evolving audience demands. As the industry continues to embrace cloud and hybrid operations, solutions like Nuvex are likely to become essential tools for staying competitive in a fast-paced media environment.
