Everflow, an award-winning partner marketing platform, has introduced its first certification program, titled "Platform Fundamentals." This new initiative is specifically designed to address the evolving landscape of partner marketing technology. The program offers professionals a comprehensive understanding of Everflow's advanced marketing technology, enabling them to drive growth for clients and companies through various channels like affiliate marketing, influencer partnerships, and media buying.
The certification program is an intensive, self-paced online course that covers the key functionalities of the Everflow platform. It aims to empower marketers working with brands, B2B companies, and marketing agencies to achieve efficient growth in performance marketing. According to Ed Ceballos, VP Partner Ecosystem at Everflow, the courses were developed to create growth opportunities for brands and B2B companies. "With these unique certifications, we aim at democratizing the access of essential operational and marketing skills for the people and teams tasked with driving growth with performance partnerships," he stated.
Among the first to adopt Everflow's certification initiative are Intelsio and Vibrant Performance, two leading agencies known for their innovative performance marketing solutions. Vibrant Performance, an affiliate-focused agency, emphasized the program's utility in meeting service demands. "Everflow has become one of our go-to partnership marketing recommendations for Vibrant Performance agency clients due to its robust tracking and reporting capabilities. The Everflow Certification Program has provided our team with easy-to-follow, time-saving insights that enhance campaign effectiveness. It's a must for Everflow users and anyone looking to streamline operations and scale their service offerings through the platform," the agency noted.
Similarly, Intelsio, which specializes in customer acquisition through internal marketing, strategic relationships, and affiliate partnerships, has also endorsed the certification program. "At Intelsio, we pride ourselves on staying ahead of the curve to create highly customizable solutions for our clients. Everflow Certification Program has been a valuable resource, equipping our team of seasoned experts with the knowledge and skills necessary to leverage the latest Everflow features and solutions to drive better results for our clients," the agency shared.
The Everflow Certification allows participants to expand their platform knowledge through advanced courses like "Partner Program Specialist" and "Platform Expert," which are scheduled for release later this year. These progressive certifications will further strengthen the partnership between Everflow and its clients, empowering companies, agencies, and the users they assist.
For more information about the Everflow Certification Program, visit Everflow.io.
