As RV owners, homeowners and contractors look for practical ways to protect major investments and avoid costly roof damage, American manufacturer EZ On Coat® is launching a national marketing and education initiative focused on preventive maintenance, real-world product demonstrations and environmentally responsible roof coating solutions.
The multigenerational, family-owned company manufactures RV Roof Coating and Shingle Sealer Coating in the United States. EZ On Coat® has partnered with Dallas-based marketing and public relations firm The Time Group to expand its national social media presence, strengthen contractor engagement and help consumers better understand how routine roof maintenance can protect RVs and residential roofing surfaces.
The campaign will showcase actual product applications, answer frequently asked questions and provide practical information for RV owners, homeowners, professional contractors and do-it-yourself consumers.
"People invest a great deal in their homes and RVs, but many do not think about their roofs until they see a leak or experience significant damage," said Matt Cole, President of EZ On Coat®. "Our goal is to help customers become more proactive by showing them practical ways to inspect, maintain and protect their roofs before a small issue becomes a much larger and more expensive problem."
Matt Cole is leading EZ On Coat® into its next generation of growth while being mentored by his father, Greg Cole, whose experience and industry knowledge continue to guide the family-owned company. "As we lead EZ On Coat into the future, we remain committed to the values that have defined our family business for generations: manufacturing quality products in the United States, serving our customers and giving back to the communities that support us," Cole said.
The new communications program will focus on the interests and needs of RV travelers, homeowners, contractors, remodelers and hands-on consumers. It will include step-by-step RV roof coating demonstrations, Shingle Sealer Coating applications, roof inspection and preventive-maintenance guidance, product preparation and application instructions, frequently asked questions, common DIY mistakes and how to avoid them, contractor tips, before-and-after projects, customer testimonials, seasonal maintenance reminders, and coverage from RV rallies, home and garden shows, classic car events and community activities.
"Our customers want to see how a product works before they begin a project," Cole said. "By showing actual demonstrations, answering questions and sharing completed projects, we can help customers feel more informed and confident about protecting their RVs and homes."
EZ On Coat® selected The Time Group, a seasoned Dallas marketing, advertising and public relations firm with 27 years of experience, to lead the company's expanded social media, public relations and audience-engagement strategy. The Time Group will help create educational content, showcase product applications, promote company and community news and engage directly with contractors and DIY consumers.
"EZ On Coat has an important American manufacturing story and products that address real maintenance challenges for RV owners, homeowners and contractors," said Margaret McKoin of The Time Group. "Our strategy is to move beyond traditional product promotion and create a trusted educational resource where customers can see demonstrations, ask questions and learn how to maintain and protect the things that matter to them."
LinkedIn will become an important part of EZ On Coat's business-to-business communications strategy, targeting roofing contractors, remodelers, restoration companies, RV repair professionals, property managers, home improvement businesses, building and maintenance professionals, product distributors and industry partners. The company will also expand its consumer engagement across Facebook, Instagram, YouTube and TikTok with instructional videos, maintenance tips, customer projects, contests and behind-the-scenes content.
To celebrate the launch, EZ On Coat® will introduce the "Show Us Your Overalls" Contest, inviting participants to share photos wearing overalls on social media for a chance to win a $100 Texas de Brazil restaurant gift card. Official contest rules will be announced on the company's social media pages.
Community involvement remains central to the EZ On Coat® mission, with future initiatives connecting product education with community service, contractor recognition, and customer stories. The campaign aims to help consumers protect their investments and avoid costly damage, reinforcing the importance of proactive roof maintenance.
