Clean beauty brand Finding Ferdinand has demonstrated remarkable market performance following its debut at Credo Beauty, exceeding sales expectations by a significant margin. The sister-run company, founded by Nhu and My Le, achieved triple-digit sales growth within just two months of launching in 14 Credo Beauty stores nationwide.
The brand's success is particularly noteworthy in the competitive beauty market, where new entrants often struggle to gain traction. Credo Beauty's Senior Color Merchant, Meghan Lim, characterized Finding Ferdinand's launch as 'Best in Class', underscoring the brand's exceptional retail performance.
A key product driving the brand's success is its viral black lip balm, which emerged as a top seller during Credo Beauty's Friends of Credo sale. This achievement reflects growing consumer interest in clean, ethically produced cosmetics that prioritize sustainability and ingredient transparency.
Founded in 2015 and celebrating its 10-year anniversary, Finding Ferdinand has distinguished itself through a commitment to 100% vegan and cruelty-free products. The brand's mission extends beyond cosmetics, focusing on creating sustainable beauty solutions that minimize environmental impact through small-batch production and recyclable packaging.
The company's success signals a broader shift in consumer preferences toward clean, conscious beauty brands. By offering high-performance products that align with ethical and environmental values, Finding Ferdinand represents an emerging trend in the cosmetics industry that prioritizes both quality and responsible production.
The brand's inspiration stems from a deeply personal narrative, rooted in the founders' family history and their mother's experience as a two-time cancer survivor. This background has informed their commitment to developing non-toxic, skin-loving formulations that prioritize consumer health and wellness.
As the clean beauty market continues to expand, Finding Ferdinand's rapid retail success at Credo Beauty suggests significant potential for brands that combine innovative product development with a genuine commitment to sustainability and ethical manufacturing.
