Daegu, South Korea has launched FIX 2024, the country's largest technology exposition, bringing together 463 companies and 2,071 booths to showcase cutting-edge innovations that are set to shape the future. Running from October 23 to 26 at the Daegu EXCO, the event serves as a comprehensive platform for future mobility, robotics, and ABB (AI, Big Data, Blockchain) technologies.
Under the theme 'Better Tech, Better Future,' FIX 2024 has attracted global industry leaders such as Tesla, Hyundai Mobis, ABB Korea, SK, and KT, who are exhibiting their latest technological advancements. The event's significance extends beyond mere displays, as it is projected to generate substantial economic benefits. The Daegu Policy Institute forecasts an economic ripple effect of 933.2 billion KRW in production, 262.6 billion KRW in added value, and the creation of 3,263 new jobs.
The exposition is divided into several key areas, each focusing on specific technological sectors. The Mobility Hall in the East Wing of EXCO features major automotive players, including Tesla, Hyundai Motor, Kia, and GM. Visitors can explore concept cars, electric and hydrogen vehicles, and crucial components like motors and batteries. Highlights include Tesla's Cybertruck and Hyundai's SPACE Mobility concept car, offering a glimpse into the future of transportation.
In the robotics and ABB sectors, located in the West Wing, attendees can witness advancements from companies like HD Hyundai Robotics and ABB Korea. A notable attraction is the debut of RoMeLa's latest bipedal robot, ARTEMIS, making its first appearance in Korea. The ABB sector showcases technologies from SK, KT, AWS, and others, with interactive experiences in XR-based content and metaverse applications.
FIX 2024 also introduces the Start-up Arena, featuring the Plug and Play Korea Expo. This new addition brings together 25 startups from around the world, fostering innovation and providing a platform for emerging technologies. The expo includes startup pitches, lectures by global speakers, and panel discussions, highlighting the event's role in nurturing the startup ecosystem.
A series of global conferences accompany the exhibitions, featuring 81 experts from 13 countries. These sessions cover trends in mobility, ABB, robotics, and emerging industries, with speakers from renowned institutions and companies such as Nvidia, UCLA's RoMeLa, and NAVER. The conferences provide invaluable insights into global technological trends and future directions.
The event's impact extends beyond technology showcases. FIX 2024 includes robust business programs, such as export consultation meetings with over 200 international buyers from 30 countries. A job fair featuring 20 companies, including Samsung SDI and GM, offers employment opportunities, while procurement consultations and investment briefings further enhance the event's economic significance.
For visitors, FIX 2024 offers a range of experiences, including test drives of electric vehicles from major manufacturers and cultural performances. The event also promotes local tourism, offering discounts on cultural attractions and city tours, effectively positioning Daegu as both a technological hub and a tourist destination.
Daegu Mayor Joon-pyo Hong emphasized the event's importance, stating, "FIX 2024 will serve as an integrated platform for innovative technologies that will shape the future and foster a new collaboration ecosystem between large corporations and startups." He expressed hope that the event would help Daegu lead Korea's industrial transformation and establish itself as a globally recognized future-leading city.
As FIX 2024 unfolds, it not only showcases the latest in technological innovations but also serves as a catalyst for economic growth, job creation, and international collaboration. The event underscores South Korea's position as a key player in shaping the future of technology and highlights Daegu's emerging role as a hub for innovation and industrial transformation.
