Florida Boy Burger Co. Plans Statewide Expansion with Four New Restaurants

Florida Boy Burger Co. is set to significantly expand its restaurant footprint across the Sunshine State, with plans to open four new locations in Orlando, Jacksonville, Naples, and North Port. The fast-casual restaurant chain, known for its immersive Old-Florida atmosphere and commitment to local sourcing, will invest approximately $1.6 million per restaurant and create 35 to 40 jobs in each market.

The expansion represents more than just a business growth strategy; it reflects a deeper mission to celebrate Florida's cultural and natural heritage. Each new restaurant will feature a distinctive design incorporating reclaimed cypress bars, antique postcards, and taxidermy displays that highlight the state's ecological diversity. A unique educational component includes a 500-gallon freshwater tank housing live baby alligators, developed in partnership with the Florida Fish and Wildlife Conservation Commission.

Co-founder Roger Lolly emphasized the brand's dedication to storytelling through culinary experience. The restaurants will serve 100 percent chuck-and-brisket patties prepared daily, featuring region-inspired toppings like Key lime aioli and citrus-maple bacon. By Q4 2025, the company plans to introduce fully Florida-raised beef through a cooperative of Panhandle cattle ranchers, further solidifying its commitment to local agriculture.

Beyond economic expansion, Florida Boy Burger Co. maintains a strong environmental ethos through its "Burgers for the Bay" initiative. The program involves annual sales donations to Everglades restoration nonprofits and monthly local waterway clean-up events. This approach positions the restaurant not just as a dining establishment, but as a community-engaged brand committed to ecological preservation.

While the current focus remains on Florida, company leadership has indicated potential strategic partnerships that could facilitate expansion into neighboring Southeastern markets by 2026. The centralized training hub in Fort Myers will ensure consistent quality and service standards as the brand grows.

The restaurant's unique blend of nostalgic design, locally sourced ingredients, and environmental consciousness represents a sophisticated approach to fast-casual dining that goes beyond traditional food service models. By celebrating Florida's cultural and natural landscape through its culinary and design choices, Florida Boy Burger Co. is positioning itself as more than just a restaurant chain—it's becoming a storytelling platform for the state's rich heritage.