John's journey from an accidental spam creator to the developer of TotemWords.com encapsulates the unpredictable evolution of the internet and its pioneers. In 1995, with a simple idea to digitize photos for AOL users, John inadvertently laid the groundwork for what would become known as spam. His story is a testament to the rapid development of digital communication and the unintended consequences that can arise from innovation.
Today, John and his wife Jen operate a real estate photography business, but his passion for side projects remains undiminished. His latest venture, TotemWords.com, is a daily word puzzle game that showcases his enduring creativity and love for the internet. This project, like his previous endeavors, reflects the ongoing potential for individual innovation in the digital age.
The launch of TotemWords.com is more than just the introduction of a new game; it's a reminder of how far the internet has come since the days of AOL chat rooms. John's early experiments with automated email marketing highlighted the need for regulations and features like spam folders, which AOL introduced in 2003. His story underscores the importance of adaptability and ethical consideration in the face of technological advancement.
John's contributions to the internet, from spam to Gizoogle, and now TotemWords.com, illustrate the dynamic nature of online innovation. His work has not only entertained millions but also prompted important discussions about privacy, consent, and the boundaries of digital marketing. As the internet continues to evolve, the lessons from John's experiences remain relevant for developers, marketers, and users alike.


