Fully Promoted®, a full-service promotional products franchise, has announced strategic brand enhancements designed to improve both operational efficiencies and overall customer experience. This initiative includes the launch of a refreshed website and a new brand anthem video, following extensive surveys and interviews with franchise owners, customers, and vendors. These updates aim to clarify the company’s mission and strengthen its market presence.
According to Andrew Titus, President of Fully Promoted, the new enhancements are expected to increase market share among prospective clients and provide franchise owners with better sales tools, ultimately driving higher systemwide sales. The website improvements include a more intuitive location search feature and showcases of the brand's previous work, offering viable solutions for companies of various sizes. Additionally, the new back-end software platform, Fully Promoted Connect, integrates digital marketing tools, financial reporting capabilities, online commerce, internal communication tools, and more.
“One thing Fully Promoted will never be is stagnant; we are constantly evolving beside our ever-changing industry and working to identify ways we can better serve our clients and aid in our franchise owners' success,” added Titus.
Operating as a business-to-business marketing strategy facilitator, Fully Promoted helps businesses and organizations attract, retain, and engage with their customers and employees through branded apparel and promotional products. Since its inception 24 years ago, the company has been known for its unparalleled customer service. Each Fully Promoted location is individually owned and operated by a local franchisee, ensuring a deep understanding of local business needs. This hyperlocal approach has resulted in nearly 80% of customers returning for repeat business.
Todd Diskin, owner of the Fully Promoted franchise in Olathe, Kansas, expressed his excitement about the brand's continuous evolution. “With continued enhancements that will benefit the entire system, including prospective clients and franchise owners alike, we have the potential to take our business to the next level and I'm incredibly energized for what's to come,” said Diskin.
Fully Promoted has consistently been recognized as a leading promotional products distributor. The brand recently ranked #26 on Promotional Products Association International's 2024 PPAI 100 list, marking its second consecutive year on the list. It has also been named a Top 40 Distributor by Counselor magazine of the Advertising Specialty Institute for 18 consecutive years and has appeared on Entrepreneur magazine's Franchise 500 ranking for 22 years.
To view the Fully Promoted new brand anthem video, click HERE or visit www.fullypromoted.com.
