ATFX, a prominent global online trading broker, has announced the appointment of John Bogue as its new Director of Institutional Operation. With over three decades of experience in the foreign exchange market, Bogue brings a wealth of expertise in trading, prime brokerage, and e-brokerage to his new role at ATFX.
Bogue's extensive career includes pivotal roles at NatWest Markets Plc and Euronext FX Inc., previously known as FastMatch. His comprehensive understanding of the FX asset class, encompassing operations, risk management, and sales functions, positions him as a valuable asset to ATFX.
Most recently, Bogue served as the Director for EMEA FX at TraderTools, where he played a crucial role in the implementation of their PriceOn™ algorithmic offering across Europe, the Middle East, and Africa. His efforts significantly boosted the technology's adoption among banks and brokers in these regions.
Joe Li, Chairman of ATFX, expressed his enthusiasm about the new appointment, stating, "We are thrilled to welcome John Bogue to our team. John's relentless focus on accuracy, clarity, and prioritization of clients and team will be immensely beneficial as we continue expanding our capabilities and services."
This strategic recruitment comes on the heels of ATFX's recent integration of the PriceOn™ algorithm from TraderTools. The incorporation of advanced AI technology and algorithms enables ATFX to optimize liquidity flow and deliver superior services to both institutional and retail clients. This approach not only enhances competitive pricing but also supports the company's global business growth and ability to meet the dynamic needs of clients worldwide.
In addition to John Bogue's appointment, ATFX has recently strengthened its leadership team with several high-profile hires. These include Drew Niv as Chief Strategic Officer, Siju Daniel as Chief Commercial Officer, Hormoz Faryar as Managing Director of Institutional, and Aditya Singh as Business Development Director International. These strategic hires underscore ATFX's commitment to long-term success and reinforce its status as a leading player in the global financial marketplace.
ATFX's ongoing efforts to enhance its leadership and integrate cutting-edge technology reflect its dedication to providing exceptional trading experiences and maintaining strict regulatory compliance. With a presence in 23 locations worldwide and licenses from several regulatory authorities, including the UK's FCA, Cypriot CySEC, UAE's SCA, Australian ASIC, and South African FSCA, ATFX continues to demonstrate its strong commitment to customer satisfaction and innovative technology.


