A new Midwestern startup is transforming how consumers experience caffeine with its innovative hard caramel candy chews. GET COFFEE'D®, based in Velva, North Dakota, recently showcased its unique product on The Balancing Act: Local Edition, highlighting a novel approach to energy supplementation that differs significantly from traditional coffee consumption.
The company's signature product offers a distinctive caffeine delivery method, combining cold brew coffee, chocolate, vanilla, and caramel flavors with organic sweetened condensed milk and green tea-derived L-theanine. Each candy provides 48mg of caffeine, reportedly activating five times faster than conventional beverages and without the typical energy crash.
Founded by entrepreneur Tate Howe, GET COFFEE'D emerged from a personal journey of innovation and entrepreneurial spirit. Howe, previously involved with the successful Dot's Pretzels, developed the concept during a period of personal challenge, ultimately creating a product designed to provide convenient, natural energy.
The candies target consumers seeking efficient energy solutions across various scenarios, from professional meetings to travel and fitness activities. By reimagining caffeine consumption, GET COFFEE'D addresses common complaints about traditional caffeinated drinks, such as slow absorption and post-consumption energy crashes.
Notably, the company's development represents more than a product launch; it symbolizes a strategic return to Howe's North Dakota roots. The production facility is located in the original Dot's Pretzels facility, reuniting a team familiar with successful product development and marketing.
As consumer preferences continue evolving toward more convenient and personalized nutrition solutions, GET COFFEE'D positions itself at the intersection of innovation, health, and lifestyle optimization. The product's unique formulation and rapid energy delivery suggest potential broader market disruption in the caffeine and energy supplement industries.
