Graze Craze has reached a significant franchising milestone with the opening of its 100th location in the Lake Nona community of Orlando, Florida. This achievement comes less than five years after launching its franchise program, positioning the charcuterie specialist as one of the rare franchise brands to achieve this level of expansion so rapidly.
The company's growth trajectory is particularly notable given industry statistics showing that less than 20% of U.S. franchises ever reach 100 locations. Cory Hibbard, who was appointed president in 2022 at 30 years old and has overseen the brand's remarkable expansion, emphasized the significance of this milestone. "Hitting 100 locations in such a short period of time validates that charcuterie is not a fleeting trend but a timeless, versatile way of dining that brings people together," Hibbard stated.
Graze Craze has demonstrated strong financial performance alongside its physical expansion. The brand has recorded 27 straight weeks of year-over-year average unit volume growth and closed out Q2 2025 as its 16th consecutive positive quarter. Year-to-date performance includes opening 23 new locations and signing 45 new franchise agreements, securing expansion into new markets both domestically and internationally.
Ray Titus, CEO of United Franchise Group, which owns Graze Craze as part of its Big Flavor Brands food service division, highlighted the rarity of this achievement in the franchising world. "Crossing the 100-location mark is a rare achievement in franchising—few brands ever reach this milestone, and those that do have a tremendous success rate," Titus said. "For Graze Craze to accomplish this in less than five years is extraordinary and a true testament to the concept's strength."
The company's business model focuses on creating artfully designed charcuterie boards, boxes, and tables curated by expert Grazologists using premium meats, cheeses, fruits, and vegetables. This approach has positioned Graze Craze as a revolutionary force in the catering industry, providing consistent and convenient solutions for various occasions under its mission to help customers "Celebrate Everything."
International expansion has been a key component of the brand's growth strategy, with locations now operating in Australia, France, and Canada alongside its U.S. presence. The company is celebrating its 100th store opening with a nationwide social media contest giving away 100 charcuterie boards to winners in local communities. For more information about Graze Craze locations and menu offerings, visit https://www.grazecraze.com.
This rapid expansion signals broader shifts in consumer dining preferences toward experiential and shareable food options. The sustained growth of Graze Craze suggests that charcuterie has evolved from a social media trend into a legitimate dining category with staying power in the competitive food service market.
