Australian plant-based nutrition company Green Choice Proteins has announced that its products are coming soon to OneLavi.com, marking its first planned U.S. consumer availability. The move is part of the company's broader strategy to expand its presence in the American market, with a planned Amazon launch and additional retail distribution opportunities also in development.
The upcoming launch will introduce Green Choice Proteins' Australian-made plant protein powders to U.S. consumers through an online retail platform. The company views OneLavi as an important first step in its American expansion. "Making Green Choice Proteins available to American consumers is something we've been working toward, and OneLavi represents an exciting first step," said Puneet Chawla, Founder of Green Choice Proteins. "We want to introduce our approach to plant-based nutrition to a new audience, with products that combine quality ingredients, enjoyable flavors, and the convenience people look for in their everyday routines."
Three plant protein flavors are planned for OneLavi, each developed around the company's commitment to ingredient transparency, flavor, and functional daily nutrition. The Chocolate Flavored Protein Powder delivers 35.3 grams of plant protein per serving, is made with Australian-grown pea and faba, features pure cocoa powder and coconut milk powder, contains omega-3 from linseed, and has no artificial colours, flavours, or fillers.
The Vanilla Flavored Protein Powder provides 34.9 grams of plant protein per serving and is designed for smoothies, oats, baking, and everyday nutrition routines. It is made using Australian-grown plant proteins, includes omega-3 from linseed, and offers a clean vanilla flavor profile without artificial additives.
The Salted Caramel Flavored Protein Powder also offers 34.9 grams of plant protein per serving, combining caramel sweetness with balanced salted notes. It is made using Australian-grown pea and faba, includes omega-3 from linseed, and contains no artificial colours, flavours, or fillers. All three products are manufactured in Victoria, Australia.
The OneLavi announcement follows Green Choice Proteins' participation in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where the company introduced its Australian-made products and brand philosophy to U.S. retail buyers. The company's U.S. strategy combines direct consumer availability through e-commerce with ongoing efforts to develop relationships across additional retail channels. Green Choice Proteins has also announced plans to bring its products to Amazon.
"Our goal is to build Green Choice Proteins in the United States step by step," added Chawla. "OneLavi gives us an opportunity to begin reaching consumers directly, while our recent ECRM participation and plans for Amazon are part of a larger effort to introduce the brand across multiple retail channels."
Green Choice Proteins develops plant-based nutrition products intended to fit into a wide range of daily routines, from breakfast smoothies and oatmeal to baking and other convenient meal options. Rather than focusing exclusively on traditional sports nutrition audiences, the company emphasizes the broader appeal of plant protein for consumers interested in clean-label ingredients, transparency, and practical everyday nutrition. The family-owned business also places importance on responsible sourcing and Australian manufacturing, incorporating plant proteins derived from Australian-grown crops into its formulations.
For U.S. consumers, the launch means greater access to a brand that emphasizes clean-label plant protein with no artificial colours, flavours, or fillers. For the plant-based nutrition industry, Green Choice Proteins' entry into the U.S. market through e-commerce and planned Amazon availability reflects a growing channel strategy that combines direct-to-consumer reach with retail relationships. The company plans to continue introducing its products and brand philosophy to American consumers while pursuing additional opportunities for retail growth. For more information, visit Green Choice Proteins.
