HangZ Elevates Holiday Marketing with Renowned Production Designer Hojin Lee

HangZ, a leading picture hanging hardware company, is set to revolutionize its holiday marketing strategy through a strategic collaboration with internationally acclaimed production designer Hojin Lee. The partnership will produce two distinctive digital campaigns for Halloween and Christmas, designed to highlight the brand's versatile hanging solutions.

Lee, known for her innovative design work across film, music videos, and theater, will bring her creative vision to HangZ's 2025 holiday commercials. The campaigns, set to debut across multiple digital platforms including YouTube, Instagram, TikTok, Facebook, and Google Ads, aim to demonstrate how HangZ products can transform seasonal decorating experiences.

The Halloween commercial, directed by Benjamin T. Popkin, will feature a haunted mansion scene where children discover meticulously decorated spaces using HangZ hardware. The Christmas campaign will showcase a cozy living room transformed into a magical holiday setting, emphasizing the brand's ability to facilitate damage-free, seamless decorating.

Lee's production design approach focuses on creating immersive environments that showcase HangZ products as essential decorating tools. Her work will integrate practical and digital effects to create polished, contemporary visual narratives that highlight the brand's hardware in action.

This collaboration represents a significant strategic move for HangZ, which generates annual revenues of $3.7 million and is available at major retailers like Home Depot, Walmart, and Lowe's. By partnering with a distinguished designer, the company aims to elevate its marketing approach and differentiate itself in the competitive home decor hardware market.

Producer Jeffrey Popkin emphasized the strategic importance of Lee's involvement, noting her unique ability to transform spaces and make practical designs feel magical. The campaigns are expected to set a new benchmark for creativity in product-driven digital advertising, potentially reshaping how home hardware brands communicate their value proposition to consumers.

As HangZ continues to expand its market presence, this innovative marketing approach signals the company's commitment to storytelling and visual excellence. By showcasing their products through compelling narrative designs, HangZ aims to position its hardware not just as functional tools, but as essential elements in creating memorable home experiences.