HELLA Elevates Brand Awareness with Pikes Peak International Hill Climb Sponsorship

HELLA GmbH & Co. KGaA, known as FORVIA HELLA, is making a significant mark in the automotive world by sponsoring the 2025 Pikes Peak International Hill Climb (PPIHC). This move is part of HELLA's broader strategy to enhance its brand visibility, particularly in categories like brake systems, leveraging its expertise in high-performance vehicles. The company's involvement includes sponsoring the Time Attack 1 Division and introducing two special awards, the HELLA Hype and HELLA Heritage Awards, each accompanied by a cash reward.

Robb Holland, a seasoned racer with a notable history at Pikes Peak, will drive a HELLA-sponsored 2022 Porsche 911 GT3 RS Cup car, aiming for victory in the Time Attack 1 class. The car features a special HELLA livery and minimal upgrades, including JRZ active dampers for the challenging course. Notably, Holland's attempt will be livestreamed via a Starlink datalink, a first for the event, allowing fans worldwide to witness the action in real-time.

Clint Vahsholtz, another veteran of the Pikes Peak race, will pilot a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport. With an impressive racing pedigree, including wins in the 2025 Pirelli GT America and GT4 America championships, Vahsholtz is a strong contender for the Pikes Peak GT4 Trophy by Yokohama.

HELLA's sponsorship and awards at the PPIHC underscore the company's dedication to innovation and performance, aligning with the event's spirit of pushing boundaries. The HELLA Hype Award, determined by fan votes, and the HELLA Heritage Award, recognizing the driver with the most finishes in the race's history, further emphasize HELLA's commitment to celebrating excellence and endurance in motorsports.

This initiative not only showcases HELLA's engineering prowess but also strengthens its position in the automotive industry, offering a platform to demonstrate the reliability and performance of its products in one of the most demanding racing environments. The 2025 Pikes Peak International Hill Climb presents an opportunity for HELLA to connect with automotive enthusiasts and professionals alike, reinforcing its reputation as a leader in automotive technology and innovation.