The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed “Taste the Best of Hinggan Discover the Grasslands in Beijing,” officially opened in Beijing, drawing buyers, cultural and tourism professionals, and media from across the country. The event showcased Hinggan League's distinctive eco-friendly agricultural and livestock products, with a focus on the region's beef cattle and rice industries, which have become key drivers of local economic growth.
Hinggan League, located in the golden latitude belt for agriculture and animal husbandry, has leveraged its pristine natural ecology to develop these industries. In the early stages, the league made coordinated plans for beef cattle and rice, launching an industrial upgrade covering the entire value chain—from breeding stock and forage to farming, processing, and branding. This approach has transformed the region's ecological advantages into industrial strengths.
In the beef cattle sector, Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeds like Simmental and Angus are produced annually and distributed across China. The region has also improved its technical service system through a tiered extension-agent program, helping herders adopt scientific practices. The Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, converting crop straw into high-quality forage. Research teams have developed fermented feed using microbial technology, reducing daily feeding costs per head of cattle.
At the sales and branding end, Hinggan League's beef cattle industry is moving from “selling live cattle” to “selling brands.” The region has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice, and established a livestreaming e-commerce operations center. Marketing centers and forward warehouses have been set up in the Beijing-Tianjin-Hebei region. With the launch of regional public brands like “Keyouzhong Banner Beef,” a complete modern beef cattle industry chain is taking shape.
The rice industry follows a similar full-value-chain strategy. Hinggan League rice is known for its fragrant, glutinous taste, attributed to clean water, soil, and air. Local research teams have spent over 30 years developing and registering 21 high-quality rice varieties, increasing incomes for thousands of farming households. In Duerji Town, Keyouzhong Banner, cooperatives have adopted a model of unified planting, processing, and sales, developing their own brands. In Zhalaite Banner, entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice cultivation on “dry land” and saving 700 cubic meters of water per mu. Currently, agricultural technicians are conducting field management, including foliar nutrient supplementation and pest control, to ensure stable high yields.
The cattle and rice industries are part of a coordinated strategy. The concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, boosting collective village income. Meanwhile, 38 enterprises authorized to use the “Hinggan League Rice” brand have adopted nine standards, driving the brand value beyond RMB 31 billion. This comprehensive approach has transformed Hinggan League's resource advantages into greater income for local communities, making “cattle and rice” a solid pillar of prosperity. The carnival serves as a bridge connecting these premium ecological products with markets across China and overseas, highlighting the tangible results of green development and income growth.
