The HomeToGo Group, Europe's leading vacation rental group, announced on June 17, 2026, the launch of HomeToGo Originals, a new umbrella brand for its property management companies, Interhome and Kraushaar. This strategic move highlights the trusted local service of these brands, enhanced by HomeToGo’s marketplace distribution and advanced travel technology, according to a press release.
HomeToGo Originals emphasizes homes managed directly within the HomeToGo Group in partnership with owners, ensuring high-quality service standards and professional care. The co-branding makes Interhome’s and Kraushaar’s connection to HomeToGo more visible while preserving their heritage, local expertise, and established market presence. Going forward, Interhome will be presented as Interhome, a HomeToGo Original, and Kraushaar as Kraushaar, a HomeToGo Original.
The launch marks an important step in the growth of HomeToGo_PRO, the Group’s B2B segment offering software and service solutions. Following the acquisition of Interhome in 2025, HomeToGo_PRO now represents around two-thirds (66%) of the HomeToGo Group’s total IFRS Revenues. By bringing Interhome and Kraushaar together under one umbrella brand, HomeToGo Originals further strengthens HomeToGo_PRO with a more unified market presence and reinforces the Group’s position as one of Europe’s leading direct suppliers of vacation rentals.
Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, stated: “HomeToGo Originals highlights a strategic advantage that sets our Group apart: combining scalable technology and Marketplace reach with high-quality, on-the-ground vacation rental services. This gives us closer access to supply, deeper owner relationships, and exemplifies the unique edge we gain from working directly with both partners and travelers within the HomeToGo Group.”
Jorg Herrmann, CEO of Interhome, added: “For more than 60 years, Interhome has stood for trust, local expertise, and exceptional service in holiday homes management. HomeToGo Originals allows us to bring that heritage more visibly into the HomeToGo Group, while preserving our identity.” Merrit Kraus, Managing Director of Kraushaar, noted: “Kraushaar’s strength has always been our close connection to our owners and the guests who return to us year after year. For us, HomeToGo Originals is about building on what makes Kraushaar trusted.”
HomeToGo Originals represents a powerful advantage for owners at Interhome and Kraushaar, combining professional property management and trusted local service with HomeToGo’s global marketplace distribution and advanced technology. For travelers, it offers a curated selection of carefully managed properties known for professional service standards and high-quality support from local teams.
As HomeToGo continues its strategic buy-and-build M&A approach, future property management acquisitions will join the HomeToGo Originals brand, further advancing the Group’s directly managed vacation rental offering. The new co-branding is now visible across Interhome’s and Kraushaar’s websites, with refreshed logos and brand elements. The rollout will extend to co-branding local service offices.
HomeToGo Originals does not replace Interhome or Kraushaar; it exists alongside the brands to highlight what makes them exceptional: local teams, hands-on service, and direct human connection, enhanced by HomeToGo’s global reach and technology. For more information, visit HomeToGo's about page and Kraushaar's website.
