HPA Talent, described as the world leader in soccer-focused talent representation, has announced the signing of soccer streamer and footballer Iman Ali Dib to its North American roster. The move highlights the evolving landscape of sports media, where digital creators with authentic athletic backgrounds are becoming valuable partners for brands and agencies, particularly as the global soccer community prepares for the 2026 FIFA World Cup.
Iman Ali Dib, born in Syria, raised in Brazil, and now based in Miami, brings what the agency calls a "truly global football perspective" to the modern creator economy. Her journey through multiple passionate soccer cultures has informed both her playing style and her ability to connect with international fans. This signing is significant because it underscores a strategic shift in talent representation, where agencies are increasingly seeking individuals who can blend genuine on-field experience with digital storytelling and live-streaming engagement.
The partnership will see HPA Talent represent Dib across North American brand partnerships, digital activations, live appearances, and opportunities adjacent to the World Cup. This aligns with brands seeking authentic voices during the historic multi-year soccer cycle leading to and following the 2026 tournament hosted across North America. Paris D'Jon, President & CEO of HPA Talent, stated that Dib's story is "global, modern, and powerful," representing how football connects cultures worldwide and calling her a perfect fit for the agency's North American expansion.
For the industry, this signing signals the continued professionalization and commercialization of soccer content creation. Dib has built a fast-growing audience drawn to her authenticity, technical understanding of the game, and real-time engagement, reflecting the evolution of football fandom where culture, personality, and skill intersect. Her content model demonstrates how creators can leverage athletic expertise to build communities that transcend traditional geographic and media boundaries.
The move also reinforces HPA Talent's growth in the Southeastern United States through the expansion of HPA South, its Miami-based operation designed to support creators, athletes, and brands throughout the region. With Miami emerging as a major hub for global football culture, Dib's presence strengthens HPA's footprint in that market. In her statement, Dib expressed excitement about joining HPA Talent, noting they understand her background, culture, and the direction of soccer content, and that being based in Miami and working with HPA South made the partnership feel like a natural next step.
This development matters because it illustrates how talent agencies are adapting to new media consumption patterns. The traditional model of representing only professional athletes is expanding to include digital-native creators who command dedicated followings. For fans and the broader soccer ecosystem, this means more diverse voices and perspectives entering mainstream sports media, potentially influencing how the game is discussed, marketed, and experienced globally. As major sporting events like the World Cup approach, the demand for authentic, culturally resonant content creators is likely to increase, making signings like this indicative of broader industry trends.
