HPA Talent, a leading global talent agency across sports, creators, and entertainment, has signed current World Freestyle Soccer Champion Jasmijn Janssen to an exclusive North American representation deal. The agreement positions Janssen, widely regarded as one of the most technically gifted and creatively dynamic freestylers globally, for expanded brand partnerships, appearances, live events, and World Cup-cycle activations across the continent.
This signing matters because it signals the growing commercial value of freestyle soccer as brands seek authentic connections with soccer audiences ahead of major international tournaments. With the 2026 FIFA World Cup, subsequent Women's World Cup, and Olympic cycles approaching, Janssen's elite skills and digital presence offer brands a unique marketing vehicle that combines athletic excellence with artistic performance. Her representation by a major agency like HPA Talent validates freestyle soccer as a legitimate commercial property within the broader sports entertainment landscape.
The implications extend beyond individual representation to the entire sports marketing industry. As Paris D'Jon, CEO of HPA Talent, noted, "Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle." This statement underscores how agencies are preparing for increased brand investment in soccer-related content and experiences. Janssen's unique blend of precision, athleticism, and artistic expression has already made her a standout figure in live events and branded activations worldwide, and her North American expansion could establish new benchmarks for how freestyle athletes engage commercial partners.
For the broader soccer ecosystem, this development highlights the convergence of competitive sport, entertainment, and digital content creation. Janssen's rapidly growing digital presence complements her elite competition results and international performances, creating a multifaceted profile that appeals to brands seeking authentic, elite soccer talent. Her signing comes at a pivotal moment as global interest in soccer content, live experiences, and creator-led activations continues to surge.
The partnership also strengthens HPA Talent's position as the leading soccer talent booking and representation division in North America, connecting world-class athletes and creators with global brands, agencies, and major sporting events. Janssen expressed confidence in the partnership, stating, "They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America." This alignment suggests freestyle soccer may gain increased visibility during upcoming tournament cycles, potentially influencing how brands approach soccer marketing beyond traditional athlete endorsements.
For media and booking inquiries, HPA Talent can be contacted through their official website at http://www.hpatalent.com.
