ICON Smile Studios, the Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, marking the organization's most significant expansion to date. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, bring together orthodontics, periodontics, pediatric dentistry, oral surgery, and sedation dentistry under one roof, a model that aims to improve patient experience and clinical outcomes.
This expansion represents a new chapter in a legacy that traces back more than six decades in the region. The orthodontic heritage includes Fulton Orthodontics, established in 1960, and Albinder Orthodontics, founded a decade later. These practices, along with Virginia Beach Orthodontics, have become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding it in 2010.
Dr. Behl's credentials include a dental degree, advanced postdoctoral training at Boston University with a Doctor of Science in Oral Biology, and specialty certification in orthodontics. He is a Diamond Invisalign provider and recently completed an Executive MBA at William & Mary's Raymond A. Mason School of Business. His co-founder, Dr. Madan, is a periodontist and implant specialist, leading Madan Periodontics & Implant Dentistry. Together, they built ICON Smile Studios on the belief that dental care should be comprehensive and collaborative.
The flagship campuses are designed to eliminate the need for patients to visit multiple offices for different specialties. Dr. Behl emphasized, "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision — bringing together the specialties families need most, under one roof, in one visit." Dr. Madan added, "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience."
The openings kick off a multi-year expansion plan. ICON Smile Studios plans to open a location in Hampton in 2027, followed by Williamsburg in 2028, extending its integrated model to more communities. Dr. Behl noted, "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families — the same way Fulton Orthodontics and Albinder Orthodontics did for us."
The importance of this announcement lies in its potential to reshape how specialty dental care is delivered in the region. By consolidating multiple specialties in single locations, ICON Smile Studios addresses common frustrations such as fragmented care and lengthy referral processes. This integrated approach could set a new standard for patient-centered dental services, benefiting families who seek efficient, coordinated treatment. Moreover, the planned expansion into Hampton and Williamsburg signals a commitment to broadening access to specialized care across Hampton Roads, potentially improving oral health outcomes for a larger population.
For more information about ICON Smile Studios and its services, visit iconsmilestudios.com.
