Innovayte, a custodian and clearing firm for registered investment advisors (RIAs) and wealth managers, has partnered with Advyzon, a technology platform for financial advisors, to launch a state-of-the-art platform and model marketplace. This new initiative promises to revolutionize the financial advisory industry by integrating custodial back-end services with a unified managed account (UMA) and separately managed account (SMA) framework.
This collaboration marks the creation of Innovayte's first and only custodial back-end platform. The platform combines a separately managed account (SMA) and model marketplace, enhanced by access to third-party asset managers through Advyzon Investment Management (AIM). This unified managed account (UMA) framework is designed to provide advisors with robust tools to grow and scale their practices.
“Technology is critical to helping RIAs reach their entrepreneurial goals,” said Cat Davies, Chief Executive Officer of Innovayte. “To truly empower advisors, we needed a new and fresh technology solution, not the same archaic legacy systems that fail to address the industry’s diverse needs. We’re excited to partner with Advyzon to give our advisors all the tools they need to grow and scale.”
The partnership aims to push the entire industry forward by providing a comprehensive, cloud-based technology platform that consolidates portfolio management, customizable performance reporting, trading and rebalancing, client web portals, CRM, client billing, and SEC-compliant document storage. Additional features include a customized mobile app and portal, as well as a model marketplace and investment management services from Innovayte’s UMA/SMA platform via Advyzon Investment Management.
Lee Andreatta, CEO of Advyzon Investment Management, emphasized the transformative potential of the new platform: “We are proud to introduce the custody, clearing and investment management platform of the future. When Innovayte approached us about a partnership, we jumped at the opportunity to help usher in a new era for financial custody and clearing, plus investment management. Unfortunately, most firms use outdated technology, and we hope this partnership helps push the entire industry forward.”
The Innovayte platform is uniquely positioned to serve high- and ultra-high-net-worth clients, offering features such as:
- Nucleus Model Marketplace, which provides access to third-party strategists, risk models, and advisor-created models.
- Quantum Rebalancer, which offers multiple rebalance and tactical trade tools, including location optimization, cash management, and tax-loss harvesting.
- Robust Trading Capabilities, including tax overlay and direct indexing options.
- SMA/UMA Structure, featuring single and multi-sleeve reporting and trading.
This strategic partnership between Innovayte and Advyzon is set to redefine the technological landscape for financial advisors, offering a modern, integrated solution that addresses the diverse needs of today's financial professionals.
