Newday Impact, a leader in values-driven investing, has appointed Jason Britton as its new Chief Investment Officer and Board member, signaling a significant advancement in making impact investing more accessible to individual investors.
Britton, founder of Reflection Asset Management (RAM) and Reflection Analytics, brings substantial financial services experience, having advised on over $10 billion in assets under advisement throughout his career. His expertise in thematic investing and process innovation will help Newday Impact enhance its investment platform and analytics capabilities.
The collaboration between Newday Impact and Britton's organizations represents a strategic move to democratize values-based investing. By combining Newday's innovative NIO platform with Britton's proprietary Reflect software, the partnership aims to provide investors comprehensive tools for making informed, principle-aligned investment decisions.
Newday Impact CEO Doug Heske emphasized the significance of this partnership, noting that Britton's leadership aligns with their shared vision of transforming the investment landscape. The collaboration will enable the expansion of product offerings and values-based analytics for both individual and institutional clients.
Britton's background includes developing the Reflect software platform, a unique ESG ratings tool that analyzes 250 data points from an investor-focused perspective. This approach differs from traditional corporate-centric ESG rating methodologies, providing more nuanced insights for portfolio management.
The partnership is particularly timely, given the growing interest in sustainable and socially responsible investing. By making impact investing more accessible and transparent, Newday Impact and Britton aim to empower investors to create meaningful social and environmental change through their investment choices.
With Reflection Asset Management's experience managing strategies for high-net-worth individuals, endowed institutions, and family offices, and Newday Impact's commitment to UN Sustainable Development Goals, this collaboration represents a significant step toward mainstreaming values-driven investment approaches.
