Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition honors her commitment to clients, community, and a higher standard of real estate professionalism.
The Lighthouse Marketing Institute evaluates recognized agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement. This merit-based approach distinguishes the honor from other industry awards, emphasizing genuine achievement over financial influence.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. These metrics underscore her effectiveness in a competitive market and demonstrate the tangible results of her client-focused approach.
Her approach to real estate emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. This strategy is particularly important in today’s digital-first real estate environment, where online visibility can significantly impact a property’s sale price and time on market.
That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. Such involvement reflects a deep commitment to the region and enhances the quality of life for residents.
Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition. The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession.
For readers in Southern Utah and beyond, Poulson’s recognition signals a real estate professional who prioritizes both results and relationships. Her track record suggests that clients can expect a high level of service and marketing expertise. For the industry, the award highlights the growing importance of community engagement and creative marketing in defining professional excellence. Those interested in viewing Jennifer Poulson’s full 2026 profile can visit the Lighthouse Marketing Institute’s online directory at https://lighthousemarketinginstitute.com/.
