JoySauce TV, a streaming network dedicated to American Asian stories, culture, and Asian pop culture entertainment, officially launched on Roku Channel on June 30, 2026. This move gives the network access to more than 100 million households across North America, marking a significant milestone in its rapid expansion and making it the first AAPI-focused channel on Roku.
The launch on Roku follows recent debuts on Amazon Prime Video and Plex, and continues JoySauce's momentum as it builds a premier destination for American Asian entertainment. Viewers can now access JoySauce TV for free on Roku, Amazon Prime Video, Plex, YouTube, JoySauce.TV, and mobile apps. This expansion is part of JoySauce's mission to address a longstanding gap in media representation and celebrate the cultural influence of American Asians.
JoySauce was founded in 2020 by tech and media entrepreneur Jonathan Ng Sposato. The network offers a growing library of original productions and acquired content, spanning scripted comedy, feature films, reality programming, documentaries, music, stand-up comedy, and community conversations. Notable programming includes JoySauce Late Night, the first-ever AAPI late-night talk show; Jokes with JoySauce, an all-AAPI standup comedy review currently in Emmy consideration; Team Tan, following professional race car driver Samantha Tan; and a variety of cultural moments, Asian cinema showcases, cult classics, game shows, and anime.
The Roku launch is particularly important as it brings JoySauce to the living room, where audiences increasingly consume content on connected TVs. At a time when Asian and Asian American culture is gaining unprecedented influence in mainstream entertainment, JoySauce aims to serve both underserved American Asian audiences and anyone interested in fresh stories and perspectives.
Jonathan Sposato, Founder and CEO of JoySauce, emphasized the significance of the launch: "Five years ago, JoySauce started with a simple belief: American Asians deserve a much bigger stage. Today, we're building that big stage. Launching on Roku is another important step toward making Asian American stories available wherever audiences choose to watch." He also expressed gratitude to distribution partners Cineverse and Roku.
Brandon Ferguson, COO and CFO of JoySauce, highlighted the long-term vision: "Building a lasting media company isn't just about distribution or audience growth. It's about creating the platform that allows creators, communities, and great stories to thrive for years to come. Roku is another important step in creating an institution that can continue serving audiences, creators, and partners for the long term."
Narumi Inatsugu, Co-Founder and Chief Creative Officer, added: "For years, the conversation centered on representation, earning a seat at someone else's table. But the next chapter is ownership. Ownership of our stories. Ownership of our platforms. JoySauce isn't simply a place where content lives. It's a cultural engine where creators, audiences, and communities create momentum together."
Jake Rubin, Co-founding Executive of Digital Networks, commented on the market gap: "We recognized the glaring absence of the Asian Pacific American experience, coupled with the insatiable demand for Asian pop culture entertainment. Yes, even in a 900+ channel universe, there were voids in the marketplace!"
With this launch, JoySauce becomes the most widely distributed TV network for AAPI stories and culture, and additional programming announcements and platform expansions are planned throughout 2026. The network's growth reflects a broader trend of increasing demand for diverse content and the importance of ownership in media representation.
