The success of companies such as Airbnb, Snowflake, and Uber in recent years has highlighted the significant wealth generation that can occur in private markets before these companies go public. Many individuals, however, find themselves unable to participate in these lucrative opportunities due to the substantial capital typically required for such investments. Linqto aims to change this dynamic by democratizing private investing, making it accessible, affordable, and liquid for individual investors.
More companies are opting to stay private for longer periods, driven by the ample private funding available from various sources. This trend allows firms to refine their business models, expand their markets, and develop multiple revenue streams without the pressures and regulatory demands of public markets. Uber and Airbnb serve as prime examples, having waited 10 and 12 years respectively before going public, during which time they provided substantial returns to their private investors.
Linqto's mission is to simplify the process of investing in private companies, making it as straightforward as investing in public stocks. Their platform features high-growth, technology-driven companies poised to go public or be acquired within five years. Linqto's investment strategy focuses on mid-to-late-stage private companies in the technology sector, with a particular emphasis on artificial intelligence, blockchain and digital assets, enterprise software, networking and IoT, hardware, and FinTech.
Linqto conducts thorough due diligence on firms listed on its platform, investing alongside its users to align interests and streamline the investment process. By purchasing shares in bulk from founders, employees, and investors, Linqto can offer these shares to individual investors at a reasonable markup without additional fees. This zero-fee structure stands in contrast to other private investment platforms like Forge Global Holdings, EquityZen, and HIIVE, making Linqto's offerings particularly attractive to retail investors.
Historically, investing in private companies required a minimum investment of at least $100,000. Linqto lowers this barrier significantly, with an initial minimum investment of $2,500 and subsequent investments set at $5,000. This reduction in entry cost, combined with the elimination of follow-on fees, opens up private market investment opportunities to a broader audience.
As companies continue to delay going public to achieve greater operational scale and revenue growth, private market investments become increasingly appealing. These companies benefit from the flexibility and freedom afforded by private capital, which can translate into substantial returns for early investors. Linqto is revolutionizing the investment journey in the private market, making it more accessible and affordable for retail investors to participate in the potential growth of high-value private firms.
For retail investors seeking to diversify their portfolios with non-public investments, Linqto offers a simplified, cost-effective solution, potentially enabling them to capitalize on the significant growth opportunities presented by private market investments.


