Liquid Death, the healthy beverage platform known for its unique marketing approach, has become the official kit sponsor and water partner of Brooklyn Football Club’s (Brooklyn FC) women’s franchise. The new partnership will be prominently showcased during the inaugural opening day match against Carolina Ascent FC on Saturday, August 31, at Maimonides Park in Brooklyn, NY.
Ryan Heuser, Liquid Death’s senior vice president of experiential marketing, expressed enthusiasm for this new venture, stating, "This is our first venture into professional US soccer, and we couldn’t be more thrilled to be on this journey with the Brooklyn Football Club women’s team. We are excited to have our kit signage on display during the club’s season-opening match and to provide infinitely recyclable, ice-cold cans of Liquid Death to the passionate fans of Brooklyn."
The partnership is set to bring Liquid Death’s products to all Brooklyn FC concession stands, along with stadium signage and special edition jerseys. Additionally, the collaboration extends to sideline ad boards, signage throughout the stadium, joint events, and co-promotions. Fans will be able to purchase the new kits at the official Brooklyn FC online store.
Matt Rizzetta, President of Brooklyn Football Club and Chairman of North Sixth Group, the principal owner and operator of the club, emphasized the significance of this partnership for both the club and US soccer. "The partnership between Brooklyn Football Club and Liquid Death is an important step both for our fast-growing clubs as well as for US soccer as a whole. Professional soccer in the US continues to attract the attention of the world’s most innovative brands, and we feel the marriage of Brooklyn Football Club and Liquid Death is a great example of this," said Rizzetta.
Liquid Death’s involvement in professional soccer highlights the brand’s commitment to promoting sustainability and healthy living. Known for its comedic and entertaining marketing, Liquid Death boasts a significant social media following, with over 9.8 million followers on TikTok and Instagram. The company also donates a portion of its proceeds to nonprofits through partnerships with organizations like 5Gyres and the Thirst Project.
This collaboration between Liquid Death and Brooklyn FC signifies a broader trend of innovative brands entering the world of professional soccer, bringing along their commitment to sustainability and health. As professional soccer continues to grow in the US, such partnerships are likely to have a lasting impact on the sport and its community.
For more information, visit www.brooklynfootballclub.com.
