Liquid Death, the rapidly ascending non-alcoholic beverage brand, has become the official water and flavored sparkling water partner of Campobasso Football Club (Campobasso FC) in Italy. Co-owned by Kelly Ripa and Mark Consuelos, the Emmy Award-winning hosts of the U.S. talk show LIVE with Kelly & Mark, Campobasso FC unveiled this partnership in late July during a LIVE episode featuring Ryan Reynolds. The Deadpool star participated in a jersey swap, receiving a Liquid Death-branded Campobasso FC jersey from Consuelos while donating a Wrexham A.F.C. jersey, the Welsh club made famous by the FX series 'Welcome to Wrexham.'
Mark Consuelos highlighted the synergy between Liquid Death and Campobasso FC, noting that both entities have embraced bold, fearless strategies to achieve remarkable success. "The Campobasso journey has been a fairytale over the past two years, taking this club from the bottom to winning two consecutive promotions for the first time in our 100-plus year history," Consuelos said. "Much in the same way Liquid Death has built one of the boldest brands on the planet right now, we built Campobasso with precision, fearlessness and by dreaming big."
Under a multi-year agreement, Liquid Death will be prominently featured across Campobasso FC's platforms. This includes appearances at concession stands, on stadium signage, special edition jerseys, and the team's tour bus. The partnership will also extend to LED ad boards, player tunnel walkways, product kiosks, and unique activations and events for North American fans of Campobasso FC.
Ryan Heuser, Liquid Death's senior vice president of experiential marketing, expressed enthusiasm about the venture. "This is our first venture into European football, and we couldn't be more excited for it," Heuser said. "We’re thrilled to bring our infinitely recyclable, ice-cold cans of Liquid Death to the highly passionate fans of Southern Italy’s historical club."
Matt Rizzetta, Chairman of North Sixth Group, which operates Campobasso FC, has overseen the club’s rapid rise from near obscurity to the third tier of Italian professional football, Serie C. From a mere 70 fans at their first game in 2022 to 30,000 fans celebrating their promotion in 2024, Campobasso FC has become a beacon of perseverance and success. "The partnership between Campobasso FC and Liquid Death brings together two of today’s feel-good underdog stories in sports and water," Rizzetta noted. "With Mike Cessario and Liquid Death, our journeys intersect in many ways and share the same values of perseverance, courage, and overcoming the odds."
Campobasso FC, with a football tradition spanning over a century, has a history of defeating top Italian teams like Juventus, AC Milan, and Lazio during its golden era in the 1980s. In 2022, the club faced potential extinction after being denied entry into the professional leagues. However, North Sixth Group, along with Ripa and Consuelos, acquired the club and spearheaded its revival from the fifth tier of Italian football to its current success.
Liquid Death, known for its innovative use of comedy and entertainment to promote sustainability and healthy products, is a fitting partner for Campobasso FC. The brand's social media following exceeds 9.5 million across TikTok and Instagram, making it the third most-followed beverage brand globally. Liquid Death also donates a portion of its proceeds to nonprofits fighting plastic pollution and supporting clean drinking water initiatives.
For more information, visit www.CampobassoFC.com.
