Fort Worth residents now have access to a new specialized beauty service with the opening of Aurifeye Lash & Brow, a salon dedicated to enhancing natural beauty through innovative lash and brow treatments. Owner Brooke Luitjens, a licensed esthetician and certified lash technician, brings a deeply personal approach to her craft, rooted in her own transformative experience with Vitiligo.
Luitjens' professional journey is intrinsically linked to her personal experience with an autoimmune condition that causes pigmentation changes. After developing Vitiligo at age fifteen, she discovered how beauty professionals could help her embrace her unique appearance, inspiring her to create a salon environment that prioritizes client confidence and self-acceptance.
The new salon, located in Suite 402 of Salon & Spa Galleria on SW Loop 820, offers an extensive range of services beyond traditional beauty treatments. Clients can choose from classic, volume, and hybrid eyelash extensions, lash tinting, and lash lifting treatments that can maintain curl for up to eight weeks. Brow services are equally comprehensive, including tinting, threading, and brow lamination techniques.
What sets Aurifeye apart is Luitjens' holistic approach to beauty services. She views her role as part technician, part therapist, creating a supportive environment where clients feel understood and valued. The salon's name, derived from the word 'aurify' meaning to turn into gold, reflects her philosophy of transforming and enhancing natural beauty.
The salon's strategic location in the Salon and Spa Galleria offers convenience for clients, with easy access and proximity to shopping areas. Ergonomically designed furniture and a luxurious space further enhance the client experience, ensuring comfort during treatments.
For new clients, Aurifeye is offering a 15% discount on services during their first visit, making it an attractive option for those seeking professional lash and brow treatments. Open Monday through Thursday from 10am to 6pm, Friday from 10am to 3pm, and every other Saturday from 10am to 1pm, the salon provides flexibility for diverse schedules.
Luitjens' personal mission to help others feel confident through beauty services represents a broader trend in the beauty industry that emphasizes individual empowerment and self-expression. Her salon not only provides aesthetic services but also creates a supportive environment that celebrates individual uniqueness.
