The Heart of Giving Holiday Event, organized by Ladies Touch Inc. in partnership with the Los Angeles County Sheriff's Department South Los Angeles Station and the West Athens Westmont Task Force, will take place on December 22, 2025, from 11:00 AM to 2:00 PM at the South Los Angeles Station front parking lot. This gathering represents a significant coordinated effort to deliver essential resources and foster community connection for families in need during the holiday period, highlighting the critical role of cross-sector collaboration in addressing local needs.
Spokesperson Ewanda Jackson, Founder of Ladies Touch Inc., emphasized the event's purpose is centered on dignity and community care. The event will provide free holiday-ready essentials including food, clothing, and gifts for both adults and children, along with hot meals, treats, and a holiday photo opportunity with Santa presented by LuvMe. A complementary gift wrapping booth and outreach tables from various nonprofit organizations will offer additional community resources. Due to high demand, families must register in advance through Ladies Touch Inc. or partnering organizations to receive gifts, clothing, food packages, and access to the Santa photo experience, ensuring fair distribution.
The community impact is underscored by a specific call for toy donations through an official Amazon Wish List, addressing what organizers describe as a greater-than-ever need for children's toys. This direct donation mechanism allows broader community participation in supporting the event's goals. The involvement of numerous community partners demonstrates the scale of mobilization required for such initiatives, including organizations like the Los Angeles County Sheriff's Department, West Athens Westmont Task Force, Ladies Touch Inc., Volunteers of America Los Angeles, and various cultural and service organizations.
Featured talent and community helpers scheduled to participate include Celebrity Chef Ewanda Jackson, social media influencer Dusty the Rapper, actress Novi Brown, Project Runway icon Kara Saun, and representatives from the Heart and Soul (HAS) Center, among others. Their involvement helps amplify the event's reach and underscores the entertainment industry's engagement with local social support efforts. Corporate sponsors including Raising Canes, Costco, Mattel Toys, Home Depot, Lowe's, and Panera Bread provide crucial material support, illustrating how business partnerships can enhance community resource distribution.
This event matters because it addresses both immediate material needs and the broader social isolation that can accompany economic hardship during holidays. By combining essential resource distribution with festive activities and celebrity participation, the initiative works to restore dignity and joy while connecting residents with long-term support services through partner organizations. The requirement for advance registration reflects thoughtful planning to manage resources effectively amid high demand, while the public Amazon Wish List creates an accessible pathway for community contribution beyond physical attendance. Such coordinated efforts between law enforcement, nonprofits, businesses, and community groups serve as a model for addressing seasonal poverty spikes through collective action rather than isolated interventions.
