Luffa, the next-generation social operating system built for the fan economy, has appointed Michael Liu as Chief Technology Officer to lead its technological expansion during a critical growth phase. The appointment comes as Luffa scales its decentralized fan graph and deepens its AI-driven personalization engine in preparation for global expansion on Endless Protocol.
Liu brings a unique combination of technical expertise and global commercialization experience across AI, energy systems, fintech, and emerging markets. As Co-Founder and CEO of Fam Capital, he has led over $150 million in cross-border investments across AI infrastructure and decentralized finance, bridging deep-tech ecosystems between Asia, the Middle East, and North America. His previous role as Leading Expert of AI at one of the world's largest energy companies involved developing the world's first energy-focused AI computing cloud and large-scale AI systems for smart grid reliability.
At Luffa, Liu will oversee core technology strategy, AI architecture, decentralized infrastructure design, and engineering execution across product, data, and security. His leadership is expected to accelerate Luffa's mission to build a secure, encrypted, creator-owned environment where fans can participate, earn, and interact without intermediaries or centralized data risk.
Esra Ozturk, Head of Product at Luffa, emphasized the strategic importance of this appointment, stating that Liu's experience launching large-scale AI systems combined with his fluency in decentralized infrastructure and global market dynamics makes him uniquely suited to help build the world's most advanced fan-centric social operating system.
The timing of this appointment is significant as Luffa operates within the broader Endless Protocol ecosystem, which recently achieved a $1 billion post-money valuation after raising $110 million in 2025. Professor Yu Xiong, Endless' co-founder and Luffa's founding advisor, described Liu's appointment as a strategic milestone for both Luffa and the broader Endless ecosystem, noting that his understanding of large-scale AI, secure infrastructure, and global innovation networks will accelerate Luffa's evolution into the most trusted and scalable platform for creators and fans.
Luffa's platform integrates wallet, messaging, loyalty, and engagement features into a single unified fan layer where users earn rewards for actions such as chatting, tipping, joining SuperGroups, and completing quests. The system forms a living on-chain fan graph with real-world value while maintaining privacy through end-to-end encryption, no centralized backups, and mnemonic-based registration without requiring phone or email.
This appointment signals Luffa's commitment to advancing AI capabilities within the creator economy at a time when data ownership and decentralized social platforms are gaining increased attention. With Liu leading the technology organization, Luffa aims to accelerate product development and expand global creator onboarding across entertainment, sports, gaming, and cultural industries, potentially setting new standards for how digital communities interact and transact value in Web3 environments.
