The Mendez National Institute of Transplantation Foundation has launched its 2026 national television and radio public service announcement campaign designed to educate the public about kidney disease prevention and the importance of organ transplantation. This initiative represents a critical effort to address the ongoing organ shortage crisis in the United States, where thousands of patients await life-saving transplants each year.
The multi-platform campaign will air nationwide throughout 2026 on broadcast, cable, streaming, and radio outlets, reaching diverse audiences across the country. Through powerful storytelling and clear calls to action, the PSAs highlight the real-life impact of kidney disease and transplantation on patients, families, and communities. This extensive media reach is essential for disseminating vital healthcare information to populations who may not otherwise encounter transplant education.
This year's campaign features an influential group of spokespeople including Academy Award–nominated actor Eric Roberts, Academy Award–winning actor Wes Studi, and cult film and action star Michael Pare. Each brings a unique perspective and passionate commitment to raising awareness about kidney disease prevention and the urgent need for organ donors. The involvement of these prominent figures significantly increases the campaign's visibility and potential impact on public perception.
Every donor has the potential to save and heal multiple lives, according to Nicole Mendez, Executive Director of the MNITF. With the support of these remarkable artists, the foundation is able to reach broader audiences and deliver a message of hope, compassion, and action. The 2026 PSAs feature compelling narratives that emphasize generosity, second chances, and the critical need for donors.
The campaign aligns with MNITF's ongoing mission to expand access to vital healthcare information, support transplant education, and improve outcomes for patients awaiting lifesaving transplants. In addition to broadcast placements, the campaign will be supported by digital outreach and community engagement efforts, extending its reach and impact beyond traditional media channels. The foundation's goal is to ensure that more families never have to hear the words 'there is no organ available,' with public awareness representing a critical step toward saving more lives.
For additional information about kidney disease prevention and organ donation, the foundation maintains educational resources at https://mnitf.org/. The campaign's importance extends beyond immediate awareness, potentially influencing long-term healthcare outcomes by increasing donor registration and promoting preventive measures against kidney disease, which affects millions of Americans and represents a significant public health challenge.
